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| dc.contributor.author | Mikutavičius, Eimantas | |
| dc.date.accessioned | 2019-02-20T07:15:04Z | |
| dc.date.available | 2019-02-20T07:15:04Z | |
| dc.date.issued | 2018-06 | |
| dc.identifier.uri | http://dspace.kaunokolegija.lt//handle/123456789/941 | |
| dc.description | Eimantas Mikutavičius. Professional BA thesis. Solutions of Marketing MixDevelopment of UAB UNITECHNA. Supervisor lecturer Laimona Šliburytė, Kauno Kolegija/University of Applied Sciences, Faculty of Management and Economics, Department of Administration, - Kaunas, 2018. 56 pages. It is worth to analyse the chosen company because there are very few companies such as UNITECHNA. Its services in petrol networks are very important and necessary. The work analyzes the elements of the Unitechna Marketing Mix in the theoretical and practical aspects. The main problem - the company's marketing complex and its elements, their development in order improve the work of the service station of UAB UNITECHNA. The aim – to analyse the elements of marketing mix and to provide the development solutions. Methods of work – analysis of scientific literature, qualitative research using a standardized (structured) interview method, analysis of research data. The sturcture. In the first part of the work, the complex of service marketing is analyzed in the theoretical aspect, with a more detailed analysis of each item individually. The second part of the work deals with the activities, functions, employees of UAB UNITECHNA and how each element works in the company. A qualitative study (structured) interview was also conducted and the obtained results were submitted. The third part presents the findings and summaries of the research, as well as suggestions and financial decisions on which elements of the marketing complex need to be improved at the company. The results. A qualitative study revealed that everything (except the "people") needs to be improved. It was also discovered how much pre-financing would be needed to improve the marketing elements. It is recommended to improve all 8 elements of service marketing: service- to develop the services, not delay the work, provide the bonuses, price - to reduce prices, place- to recruit new employees, promotion - create and develop the advertising, people- to improve according to the distribution element, the process - new work car, physical evidence - to improve employee's clothing, productivity and quality - to improve on the basis of the previously examined items. The final thesis consists of 56 pages, 13 tables, 4 paintings, 23 literature and information resources, 8appendixes. | en |
| dc.description.abstract | Teorinė marketingo komplekso analizė, UAB „Unitechna“ situacijos analizė, kokybinis tyrimas (struktūruotas) interviu metodu. Pateikiami UAB „Unitechna“ marketingo komplekso elementų tobulinimo sprendimai | en_US |
| dc.language.iso | other | en_US |
| dc.subject | Marketingo kompleksas, 8P paslaugų elementai | en_US |
| dc.title | UAB „Unitechna“ marketingo komplekso tobulinimo sprendimai | en_US |
| dc.title.alternative | Solutions of Marketing MixDevelopment of UAB UNITECHNA | en |
| dc.type | Other | en_US |
