Impact of Social Media on Marketing Activities on case of Hotel Ibis Kaunas Centre

Abstract

Description of the work – Social media is becoming one of the most important things for building the digital business. It can be used to engage with customers, keep relations with them, people could promote about your services even without realizing it. Main problem – hotels do not really understand advantage of using social media marketing, what it can bring to the hotel if the implementation of it in marketing activities is correct. Social media is rising with each year and it is becoming important tool for business because it allows to reach consumers easier and faster. The aim – investigate how hotel is integrating social media in its marketing activities and social media’s impact on it Methods of work:  Literature analysis  Questionnaire  Interview  SWOT analysis  Matrices calculation The structure – theoretical part discusses the types of the social media, how each of it could be used, social media impact on travelers’ behaviors, types of marketing strategies that could be use on social media, social media on consumer engagement and revenue management. The practical part of the work introduces the results of the questionnaire and interview researches. Also, metrics for evaluating impact of social media marketing. Scope of the work - the work consists of 51 pages, 9 tables, 11 figures, 13 pictures 25 literature and information sources.