UAB „Apuolita“ paslaugų kokybės gerinimas

Gancevičiūtė, Meda

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dc.contributor.author	Gancevičiūtė, Meda
dc.date.accessioned	2019-02-14T11:02:52Z
dc.date.available	2019-02-14T11:02:52Z
dc.date.issued	2018-07
dc.identifier.uri	http://dspace.kaunokolegija.lt//handle/123456789/888
dc.description	Meda Gancevičiūtė. Professional BA thesis. Quality Improvement of Apuolita UAB Services. Supervisor Lecturer Rasa Šabrinskienė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Business Management. Kaunas, 2018. 58 pages. A consumer survey was conducted to diagnose company gaps. Based on the analysis of the obtained results, the solutions aimed at providing the highest quality services and maintaining a competitive advantage are presented. The main problem of the professional BA thesis – UAB “Apuolita” employees do not understand how customers value the quality of services provided, which precludes them from achieving better results in successful operations. The aim of the professional BA thesis – to evaluate the quality of services provided by UAB “Apuolita” and to submit decisions to improve it. Objectives of the professional BA thesis: to define the concept, method and quality of service quality in a theoretical aspect, to determine and evaluate the factors determining the quality of services of UAB Apuolita, to find out the weaknesses of the services provided by the cabin in conducting a consumer opinion survey, provide design solutions to improve the quality of service. Methods of the professional BA thesis – Analysis of scientific literature, questionnaire survey (research method – descriptive, quantitative research), analysis of survey data. The structure – the theoretical part discusses the concepts of service quality, analyzes scientific sources. The analytical part of the work includes information on the activities and services provided by UAB “Apuolita”, analysis of service quality, the results of researches, their analysis and design solutions. Calculating SERVQUAL Model Quality of Service Quality Indicators Following a consumer opinion survey, it has been found that indicators of assurance, responsiveness and reliability are lower, which means that they have weaknesses that reduce respondents' satisfaction. It is suggested to employ a full-time manager to work as a result of the problems revealed in the work, to encourage employees to promote their bonus, to change their rented premises, to spend on advertising costs The work consists of 58 pages, 18 tables, 31 pictures, 35 references and sources of information, 1 appendices.	en
dc.description.abstract	Baigiamojo darbo teorinėje dalyje aptariamos paslaugų kokybės sąvokos, analizuojami moksliniai šaltiniai, išskiriami metodai bei teorija paslaugų kokybės gerinimui. Analitinėje darbo dalyje pateikiama UAB „Apuolita“ veiklos bei teikiamų paslaugų informacija, paslaugų kokybės analizė, pateikiami tyrimo rezultatai, jų analizė. Trečioje dalyje pateikiami projektiniai sprendimai.	en_US
dc.language.iso	other	en_US
dc.subject	Paslaugų kokybė, paslauga, kokybės gerinimas, kokybė.	en_US
dc.title	UAB „Apuolita“ paslaugų kokybės gerinimas	en_US
dc.title.alternative	Quality Improvement of Apuolita UAB Services	en_US
dc.type	Other	en_US