Examining the Development of Vilnius Virtual Image as a Tool to Attract Tourists

Abstract

“Open for co-creation” is the latest slogan of Lithuanian tourism, which includes the values of honesty, sustainable cooperation, and swiftness. In Lithuania, tourists can not only get to know the rich history of the country but also escape from the noise of cities by visiting the natural and exceptional nature of the state. There is a great opportunity to promote Lithuania as a country where everyone can create and rediscover themselves here by re-exploring and getting to know the culture. The variety of medieval architecture in major cities helps to develop tourism much better. Many forests and other places of interest in nature allow a person to breathe fresh air and escape from everyday life. Foods that will be not only a feast for your belly, and taste receptors but also for the eyes, for example, the only one such delicious pink soup in the world (cold beetroot soup). Internet is being used every day to read about the news of the world, connect with friends, family, watch videos, or play games. A person can instantly know what is going on the other side of the world, just by searching it on a device. Communicating with people abroad has never been faster and easier. The Internet also let the opportunity for virtual tourism, which should be developed by businesses to attract foreign and local tourists to visit our country before coming here themselves.