BC „Kuršiai“ elektroninės parduotuvės pardavimų skatinimas

Janulis, Justas

Dspace pagrindinis
→
Studentų baigiamieji darbai - Studijų programos
→
sporto vadyba
→
Peržiūrėti elementą

dc.contributor.author	Janulis, Justas
dc.date.accessioned	2019-08-29T11:21:40Z
dc.date.available	2019-08-29T11:21:40Z
dc.date.issued	2019-06-05
dc.identifier.uri	http://dspace.kaunokolegija.lt//handle/123456789/2572
dc.description	Job description. Consumers are needed for the existence of a company, sales promotion and profitability. The stability of the company requires regular users, who are not always easy to successfully attract. In this case, sales promotion measures that help attract consumers in various ways are applied. Work problem. What kind of sales promotion measures are used by BC Palangos “Kuršiai” e-shop to retain current and attract potential users? The aim of the work is to identify measures that would encourage the increase of consumer shopping in the online shop of BC “Kuršiai” The Structure of the work. The theoretical part discusses the concept of sales promotion, sales promotion measures and online shop aim and objectives. The survey found out what kind of sales promotion measures are most suitable for respondents and what they use or would like to used more often. The result of the work. The theoretical part and the survey found out which sale promotion measures are most successful in attracting existing and potential consumers. Consumers appreciated sales promotion tools in a survey which was posted on www.apklausa.lt. Brief suggestions/ recommendations. The increase of sales promotion measures in online shop, introducing new products, this is the ways in BC Palangos “Kuršiai” online shop to increase the number of consumers and sales.	en
dc.description.abstract	Įmonės egzistavimui, pardavimo skatinimui ir pelno siekimui reikia vartotojų. Įmonės stabilumui reikalingi nuolatiniai vartotojai, kuriuos sėkmingai pritraukti yra ne visada paprasta. Šiuo atveju į pagalbą telkiamasi pardavimų skatinimo priemonės, kurios padeda įvairiais būdais pritraukti vartotojus.	en_US
dc.language.iso	other	en_US
dc.subject	elektroninė parduotuvė, pardavimai, sporto vadyba	en_US
dc.title	BC „Kuršiai“ elektroninės parduotuvės pardavimų skatinimas	en_US
dc.title.alternative	Sales Promotion of the Electronic Shop BC Kuršiai	en_US
dc.type	Other	en_US