Santrauka:
Įmonės egzistavimui, pardavimo skatinimui ir pelno siekimui reikia
vartotojų. Įmonės stabilumui reikalingi nuolatiniai vartotojai, kuriuos sėkmingai pritraukti yra ne
visada paprasta. Šiuo atveju į pagalbą telkiamasi pardavimų skatinimo priemonės, kurios padeda
įvairiais būdais pritraukti vartotojus.
Description:
Job description. Consumers are needed for the existence of a company, sales promotion and profitability. The stability of the company requires regular users, who are not always easy to successfully attract. In this case, sales promotion measures that help attract consumers in various ways are applied. Work problem. What kind of sales promotion measures are used by BC Palangos “Kuršiai” e-shop to retain current and attract potential users? The aim of the work is to identify measures that would encourage the increase of consumer shopping in the online shop of BC “Kuršiai” The Structure of the work. The theoretical part discusses the concept of sales promotion, sales promotion measures and online shop aim and objectives. The survey found out what kind of sales promotion measures are most suitable for respondents and what they use or would like to used more often. The result of the work. The theoretical part and the survey found out which sale promotion measures are most successful in attracting existing and potential consumers. Consumers appreciated sales promotion tools in a survey which was posted on www.apklausa.lt. Brief suggestions/ recommendations. The increase of sales promotion measures in online shop, introducing new products, this is the ways in BC Palangos “Kuršiai” online shop to increase the number of consumers and sales.