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| dc.contributor.author | Augėnaitė, Lauryna | |
| dc.date.accessioned | 2019-08-13T08:14:47Z | |
| dc.date.available | 2019-08-13T08:14:47Z | |
| dc.date.issued | 2019-06-13 | |
| dc.identifier.uri | http://dspace.kaunokolegija.lt//handle/123456789/2181 | |
| dc.description | The theoretical part discusses the concept of the brand the main elements that help to recognize the brand. Find out what constitutes a brand value and distinguish five key elements that determine the brand value. In the third section, the significance of identification in brand awareness was discusses, what is important to position the product of the consumer to see and buy. Also described are marketing communication tools that can be used to increase brand value. The practical part of the work analyzed the activity if the company, the direct and indirect impact of the environment and the search for the problematic aspect. The survey revealed the brand of „Alvo” brand being developed for the user, the share of customer loyalty was established, the perceived quality of the consumers was clarified and the reputation of the brand „Alvo” was assesses. Based on the results of the study, the last part provides solutions for increasing brand value using marketing communication tools. | en_US |
| dc.description.abstract | Teorinėje dalyje aptariama prekės ženklo samprata, pagrindiniai elementai, kurie padėtų atpažinti prekės ženklą. Išsiaiškinta, kas sudaro prekės ženklo vertę bei išskiriami penki pagrindiniai elementai lemiantys aukštą prekės ženklo vertę. Trečiame poskyryje buvo aptarta identifikavimo reikšmė prekės ženklo žinomumo formavime, kas svarbu norit pozicionuoti prekės, kad vartotojas pamatytų, ir nupirktų. Taip pat aprašyta kokias marketingo komunikacijos priemones galima naudoti norint padidinti prekės ženklo vertę. | en_US |
| dc.language.iso | other | en_US |
| dc.subject | Prekės ženklas, vertės didinimas, komunikacijos priemonės. | en_US |
| dc.title | Prekės ženklo „Alvo“ vertės didinimo sprendimai | en_US |
| dc.title.alternative | Value Enhancement Solutions of the Alvo Brand | en_US |
| dc.type | Other | en_US |
