Santrauka:
Nuolat kintančios verslo sąlygos, konkurencijos rinkoje didėjimas, skatina naudojamos marketingo komunikacijos, kuria siekiama prisiderinti prie kliento poreikių, informuoti juos ir pritraukti, skatinti jų lojalumą, plėtrą ne tik fizinėje, bet ir virtualioje aplinkoje. Aktyvi komunikacija su klientais sudaro galimybę kurti ir palaikyti santykius su klientais, greičiau prisitaikyti rinkoje.
Description:
Constantly changing business conditions, increasing competition in the market, encourage the use of marketing communications, which aims to adapt to customer needs, inform and attract them, promote their loyalty, development not only in the physical but also in the virtual environment. Active communication with customers creates an opportunity to build and maintain relationships with customers, to adapt more quickly to the market. The problem of the thesis – does Serenika UAB use effective marketing communication tools to attract customers and form their loyalty?
