Santrauka:
Baigiamojo darbo tema. „Cor – de S“ įmonės reprezentacinio turinio kūrimas
Baigimojo darbo tikslas. Pritaikant studijų ir praktikos metu įgytas žinias sukurti turinį, kuris reprezentuotų „Cor – de S“ įmonę.
Darbo uždaviniai:
1. Išanalizuoti konkurentus ir užsakovą;
2. Sukurti užsakovo verslui Instagram paskyrą;
3. Kurti ir kelti turinį į sukurtą paskyrą, analizuoti auditoriją ir jos poreikius;
4. Sukurti animuotus šablonus Instagram istorijoms;
5. Sukurti šventės vietos dekoravimo filmuką;
6. Sukurti reprezentacinę internetinę svetainę;
7. Sukurti reprezentacinį leidinį - katalogą su užsakovo darbais.
Darbo struktūra. Baigiamąjį darbą sudaro: santrauka, turinys, įvadas, analitinė dalis, projektinė dalis, išvados, literatūros sąrašas.
Darbo rezultatai. Baigiamojo darbo metu buvo sukurta: įmonės paskyra Instagram platformoje, video, sukurtos 32 animuotos istorijos ir šablonai, reprezentacinis žiniatinklis ir 2 katalogai.
Darbo apimtis. Darbą sudaro 47 lapai, 31 paveiksliukas, 5 lentelės, 27 literatūros šaltiniai.
Description:
„Cor – de S“ is a small company that works with events planning, decor, and floral designs. The company for it is business uses only one social media platform - Facebook. The head of the company had mentioned about expanding her business. Accordingly, she needs more platforms to use to increase her audience and compete in the market. To create a product that might be able to compete in the market, it required to analyze client work (used SWOT analysis) and competitors. The analysis shows client main issues – lack of communication with the audience, rarely uploading photos and most of them are low quality. Also, the analysis of already existing products in the market has been done. The results of the analysis lead to the conclusion of products which can be produced for „Cor – de S“ to improve its public face – Instagram business account, it would help with engaging with an audience, adding the content, video of event decor, representative website and digital and printable portfolio. The analytical part contains the description of the company „Cor – de S“, analysis of competitors and products, also literature related to the topics. The practical part contains the product development process. Description of solutions that were applied to the project. The economic part contains economic calculations and a market overview. The employee safety section describes work conditions, which ensures safe and healthy work.