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AB „Luminor“ banko konkurencinių pranašumų didinimas marketingo priemonėmis.
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| dc.contributor.author | Mukulytė, Ineta | |
| dc.date.accessioned | 2019-02-25T09:31:48Z | |
| dc.date.available | 2019-02-25T09:31:48Z | |
| dc.date.issued | 2018-06 | |
| dc.identifier.uri | http://dspace.kaunokolegija.lt//handle/123456789/969 | |
| dc.description | Ineta Mukulytė. Professional BA thesis. Increasing Competitive Advantages through Marketing Tools in AB LUMINOR Bank. Supervisor Lecturer/Assistant Jūratė Maščinskienė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Administration. - Kaunas, 2018. 61 pages. The work consists of the introduction which has three parts (theoretical, analytical, design), as well as conclusions and suggestions. The first part examines and systematizes theoretical knowledge about competition, competitive advantages, and the importance of marketing. In the second part of the work, the analysis of AB Luminor Bank's situation is carried out. The third part presents the results of the empirical research carried out and suggests proposals for increasing the competitive advantages of AB LUMINOR Bank. The empirical research and analysis of the situation distinguished AB LUMINOR Bank's competitive advantages and disadvantages; proposals were made to increase the competitive positions of AB LUMINOR Bank. The main problem - What marketing tools of AB LUMINOR Bank can enhance its competitive advantage? The aim - To present AB Luminor Bank's competitive advantages. Methods of the work: Scientific literature analysis, situation analysis, empirical research, empirical analysis of the results. The structure – the theoretical part discusses the concepts of competition, competitive advantages and marketing. The author's opinion is analyzed and compared. The analytical part of the work examines the situation, presents the results of the research and their analysis. The project part presents solutions based on the results of the theoretical and analytical part as well as the possibilities for improvement. The results: the following suggestions can be provided: correction of prices, giving more discounts in order to promote bank card payments, to adjust pricing decisions and allow younger people to try bank services for free up to 22 years of age and improve the mobile gadget to make money transfers to another account faster. The work consists of 61 pages, 12 tables, 22 pictures, 25 references and sources of information, 3 appendices. | en |
| dc.description.abstract | Darbą sudaro įvadas, 3 darbo dalys (teorinė, analitinė, projektinė) bei išvados ir pasiūlymai. Pirmoje dalyje nagrinėjamos ir sisteminamos teorinės žinios apie konkurenciją, konkurencinius pranašumus bei marketingo reikšmę. Antroje darbo dalyje atliekama AB „Luminor“ banko situacijos analizė. Trečioje dalyje pristatomi atlikto empirinio tyrimo rezultatai bei pateikiami pasiūlymai AB „Luminor“ banko konkurencinių pranašumų didinimui. Atlikus empirinį tyrimą, bei situacijos analizę išskirti AB „Luminor“ banko konkurenciniai pranašumai bei trūkumai; parengti pasiūlymai, kaip padidinti AB „Luminor“ banko konkurencines pozicijas. | en_US |
| dc.language.iso | other | en_US |
| dc.subject | Konkurencija, konkurencingumo didinimas, konkurencinis pranašumas. | en_US |
| dc.title | AB „Luminor“ banko konkurencinių pranašumų didinimas marketingo priemonėmis. | en_US |
| dc.title.alternative | Increasing Competitive Advantages through Marketing Tools in AB LUMINOR Bank | en |
| dc.type | Other | en_US |
