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| dc.contributor.author | Ovsenytė, Dovilė | |
| dc.date.accessioned | 2019-02-20T10:38:43Z | |
| dc.date.available | 2019-02-20T10:38:43Z | |
| dc.date.issued | 2018-06 | |
| dc.identifier.uri | http://dspace.kaunokolegija.lt//handle/123456789/958 | |
| dc.description | Dovile Ovsenyte. Analysis of the competitive environment of the UAB “Ingmartus“. Professional Bachelor's master's thesis. Lecturer Zita Damalakiene. Kaunas College of management and Economics Department of the Faculty of Administration. – Kaunas, 2018. on pages 54. Description of the (professional BA thesis) the subject is related to the fact that in today's world of rapidly changing markets, taking into account the complexity of economic processes, organizations should look for new ways to increase your performance, to increase profitability and customer loyalty. The main problem of the (professional BA thesis) - how to survive in the market the most competitive company. The aim of the (professional BA thesis) - to analyze the competitive environment of the UAB “Ingmartus”. Methods of the (professional BA thesis) - theoretical: the scientific literature; the statistical analysis of the data; a quantitative research method: survey. The structure - theoretical section discusses the concept of the competitive environment, its features, and form Also describe the competitive environment factors and strategy and the competitive environment analysis itself. In the second part of the work describes the activities of the company. A quantitative study of the work carried out in the third paragraph, and to provide the results of the study and summarize. The solutions laid down in the fourth paragraph, the company's problems. The results of the work. In the light of the test results anketinės survey was to provide performance improvement solutions. Managerial decisions were put into their susikoncentravus business customers the negative factors of the company. The essence of management decisions was that they are as close as possible to increase business customer loyalty to the company. Offers. The company's Web site, the creation of a company logo, a meal truck, the introduction of measures for the promotion, company event. The work consists of 54 pages, 13 tables, 40 pictures, 41 references and sources of information, 2 appendices. | en |
| dc.description.abstract | Teorinėje dalyje aptariama konkurencinės aplinkos samprata jos ypatumai ir susiformavimas. Taip pat aprašyti konkurencinės aplinkos veiksniai bei strategijos ir pateikta pati konkurencinė aplinkos analizė. Antroje darbo dalyje aprašyta įmonės veikla. Trečioje darbo dalyje atliktas kiekybinis tyrimas, bei pateikti ir apibendrinti tyrimo rezultatai. Ketvirtoje dalyje pateikti sprendimai, nustatytoms įmonės problemoms spręsti. | en_US |
| dc.language.iso | other | en_US |
| dc.subject | Konkurentai, konkurencinė aplinka, konkurencinė aplinkos analizė, konkurencija. | en_US |
| dc.title | UAB „Ingmartus“ konkurencinės aplinkos analizė | en_US |
| dc.title.alternative | Analysis of the competitive environment of the UAB “Ingmartus“ | en |
| dc.type | Other | en_US |
