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| dc.contributor.author | Bagdonavičiūtė, Gabrielė | |
| dc.date.accessioned | 2019-02-20T09:25:58Z | |
| dc.date.available | 2019-02-20T09:25:58Z | |
| dc.date.issued | 2018-06 | |
| dc.identifier.uri | http://dspace.kaunokolegija.lt//handle/123456789/954 | |
| dc.description | Gabrielė Bagdonavičiūtė. Professional BA thesis. Solutions of Integrated Marketing Communications in UAB UP UP. Supervisor Lecturer Jūratė Maščinskienė. Kauno Kolegija – University of Applied Sciences, Faculty of Management and Economics, Department of Administration. – Kaunas, 2018. 50 pages. Bachelor thesis deals with the importance and planning of integrated marketing communications. Marketing communication forms are discussed and compared in theoretical aspects. A quantitative survey of customers opinion and analysis of its results were performed. This research has revealed the importance of marketing communications of advertising agencies, their visibility and the impact on the customers opinion. The analysis of the customers opinion survey has revealed how an advertising agency could improve marketing communications. The main problem – the UAB UP UP does not apply marketing communications which help to keep existing customers and communicate with potential customers. The aim – after theoretical substantiation and empirical check, to submit the solutions of integrated marketing communications in the UAB UP UP. Methods of the work: analysis of literature sources, analysis of secondary data, empirical research, analysis of initial data. The structure. The work consists of three parts – theoretical, analytical and practical. The theoretical part presents the conception and importance of integrated marketing communications. There are the possibilities and methods of communications with customers discussed and various communication tools and elements analyzed; their advantages and disadvantages, which are offered in scientific literature and scientific articles; the peculiarities of the integrated marketing communication planning are overviewed. In the analytical part of the work, there is the analysis of the company's situation performed, which is based on secondary sources of information. According to the data of the performed quantitative research, the most effective means of communication of UAB UP UP are identified. The practical part of the work contains suggestions by which means the company could maximize its popularity and improve communication with consumers. The results. The following suggestions are presented in the paper: Application of integrated marketing communications, using communication in social networking, advertising on the internet and communication at exhibitions and events. The work consists of 50 pages, 14 tables, 13 pictures, 33 references and sources of information, 1 appendices. | en |
| dc.description.abstract | Bakalauro baigiamajame darbe nagrinėjama integruotų marketingo komunikacijų reikšmė ir planavimas. Aptariamos bei palyginamos marketingo komunikacijų formos teoriniu aspektu. Atliktas klientų nuomonių, kiekybinis tyrimas ir jo rezultatų analizė. Šiuo tyrimu atskleista reklamos agentūrų marketingo komunikacijų svarba, jų pastebimumas ir įtaka klientų nuomonių aspektu. | en_US |
| dc.language.iso | other | en_US |
| dc.subject | Integracija, marketingas, komunikacijos, sprendimai | en_US |
| dc.title | UAB „Up up“ integruotų marketingo komunikacijų sprendimai | en_US |
| dc.title.alternative | Solutions of Integrated Marketing Communications in UAB UP UP | en |
| dc.type | Other | en_US |
