Santrauka:
Dantų balinimo samprata, priemonės ir būdai. Dantų balinimo būdai. Dantų balinimo priemonių ir būdų pasirikimo kriterijai, remiantis tyrimo dalyvių nuomone.
Description:
Relevance Henry and Goldie (2016), Wilkins (2009) and the US Dental Association (2017) state that whitening procedures have become one of the most popular dental services. Along with the growing popularity of teeth whitening, complaints and negative feedback are increasing (Diaz et al., 2015). Therefore, it is important to find out the criteria for choosing teeth whitening methods and tools, which inducts patients with professional advice and solutions that ensure the quality of procedure and allow patients to achieve the desired result easily and safely. The purpose of the study is to reveal the criteria for choosing teeth whitening tools and methods. Points of focus: 1) To describe the concept and means of teeth whitening; 2) To describe teeth whitening methods; 3) To determine the criteria for choosing teeth whitening products and methods referring to the survey results Methodology of investigation: This work is based on the analysis of scientific literature and quantitative research. An online survey was chosen as a method to collect data. The survey involved 114 respondents. Participants of the study were selected by non-probability sampling method. The research instrument - questionnaire - consisted of 24 questions. Data is processed by Microsoft Office Excel 2016 program. Results: The study has shown that consumers pay attention to the following criteria: ease of use, purchasing opportunities, price, security and how fast the result is being achieved. Advertising and television had the smallest impact on their choice. When choosing the usual teeth whitening tools, the main criteria for information retrieval is the recommendations of oral health specialist. While choosing the natural ones, internet is the main source of information. When choosing a method for teeth whitening, the majority of respondents are focused on the time during which bleaching effect is being reached, as well as on safety, durability of the results and the recommendations of oral health specialist. Price, recommendations of friends, internet and other promotional information have influence on laser whitening and non-viable teeth whitening. Television broadcasts have influence on the selection of non-viable teeth whitening Research scope: The work consists of 45 pages without appendix, 22 pictures, 32 sources and 1 supplement. Key words: Teeth whitening, teeth whitening tools, teeth whitening methods.