Modifikuotų LED žibintų automobiliams įvedimas į rinką.

Štūras, Aivaras

Dspace pagrindinis
→
Studentų baigiamieji darbai - Studijų programos
→
verslo vadyba
→
Peržiūrėti elementą

Modifikuotų LED žibintų automobiliams įvedimas į rinką.

Štūras, Aivaras

URI: http://dspace.kaunokolegija.lt//handle/123456789/894

Data: 2018-07

Santrauka:

Baigiamąjį darbą sudaro trys dalys – teorinė, analitinė ir projektinė, pateikiamos išvados ir pasiūlymai. Teorinėje dalyje pateikiama naujo produkto samprata, jo svarba bei analizuojami skirtingų mokslinės literatūros autorių pateikti naujų produktų įvedimo į rinką aplinkos veiksniai ir procesas bei marketinginiai sprendimai. Analitinėje darbo dalyje pateikiama veiklos išorinės ir vidinės aplinkos analizė, atliekamas vartotojų nuomonių tyrimas, aptariami gauti rezultatai. Projektinėje dalyje atsižvelgiant į atliktą analizę bei gautus tyrimo rezultatus, pateikiamas analizuojamo prekės ženklo strateginis planas.

Description:

Aivaras Štūras. Custom modified LED car lights introduction to the market. Final thesis. Supervisor lecturer Smiltė Juraitė, Department of Business Management, Faculty of Management and Economics, Kaunas University of Applied Sciences. The following aspects have to be formulated in the text of the summary: Description of the work – a new product introduction to the market is analysed in this final thesis. The actuality of the work – that introducing new goods to the market is one of the main goals in business today – is based on various sources of scientific literature by world known authors. The main problem – in order to stand out from other competitors and to seek to gain a bigger market share, and to meet the needs of price-sensitive segments, introduction of new goods to the market is needed. The aim – custom modified LED lights for cars is a niche product, that‘s not sold in the Lithuanian market. But the aims is to sell these lights not only in Lithuania, but also in the global market by using e-shops and e-commerce. In order to do that, it is needed to introduce these goods to the market. Methods of work – the methods consist of analisis of scientific literature, making of a survey and analysing and aggregating the obtained data from the survey. The structure – the work consists of three parts – theoretical, analytical and projectical, where the conclusions and suggestions are given. The theoretical part presents the concept of a new product, its importance and analyzes the environmental factors and processes of marketing new products introduced by authors of different scientific literature. The analytical part of the work presents an analysis of the external ant internal environments of the business, and an analysis of consumer opinion is conducted, of which the results are obtained and discussed. In the project part, based on the analysis performed and the results of the research, the strategic plan of the brand is given. The results – after analyzing the scientific literature and conducting a consumer opinion survey, the results showed that the introduction of new goods into the market is important in order to capture larger market shares to meet the needs of a price-sensitive segment. It is therefore proposed to find high quality products at an average price, shorten the distribution channel chain, use the penetration strategy to set the price, apply discounts at the input stage and track every new product in each of its life cycles. Scope of the work – the work consists of 48 pages, 8 tables, 14 figures, 26 literature and sources of information.

Rodyti visą įrašą