Turinio ir tradicinio marketingo priemonių taikymas prekės ženklui „Bocmanas“

Mureika, Vidas

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dc.contributor.author	Mureika, Vidas
dc.date.accessioned	2019-02-12T08:49:54Z
dc.date.available	2019-02-12T08:49:54Z
dc.date.issued	2018-07
dc.identifier.uri	http://dspace.kaunokolegija.lt//handle/123456789/809
dc.description	Vidas Mureika. Professional bachelor thesis. Tradicional and content marketing compatibility for “Bocmanas” brand. Labor leader, Lecture Aistė Veverskytė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Business Management. - Kaunas, 2018. 60 pages. This professional bachelor is about theoretic and practical usage of content and traditional marketing. At the theoretic part is presented the value of traditional and content marketing. At this part is discussing the main topics of this thesis: segmentation, positioning, marketing mix, content message, the importance of content marketing, for retaining and attracting consumers. In the analytical part is discussing about consumers opinion of „Bocmanas” brand using marketing measures. Structured information revealed that „Bocmanas” marketing measures is not sufficient for attracting consumers. In practical part is giving offers how to attract and retail consumers. The main problem of the (professional BA thesis): The brand „Bocmanas” is a new in competitive environment and he does not attract the audience enough, because used marketing tools do not attract a sufficient number of users to maintain the company. Objectives of the (professional BA thesis): After analysis prepare content and traditional marketing decisions for brand „Bocmanas”. Methods of the (professional BA thesis): 1. Analyze Content and Traditional Marketing. 2. To analyze the brand "Bocmanas" marketing tools and prepare a questionnaire survey of current and potential users. 3. To prepare a draft of traditional and content marketing solutions for the brand "Bocmanas". The structure- At the theoretic part is discussing about foreign and Lithuanian authors information witch is giving an examples of traditional and content marketing and there benefit for brands. Analytic part is about „Bocmanas” marketing mix decisions, analyzes concurrent environment, provided investigate conclusions. In practical part is containing content and traditional marketing measures, witch should be used for „Bocmanas” brand. Result / conclusions of work: In process become clearly certainly that „Bocmanas” brand marketing decisions is improvement, trying to attract and retain the target segment of consumers. For attracting and retaining target market „Bocmanas” should start to use information witch is useful and unique for consumers. 1. The recepts on internet page 2. The messages for people witch is ordering food at the internet (Tasty) 3. Internet show witch is showing how to cook food at the nature (Tasty). 4. A new collared package with the slogan (Tasty). 5. New work uniform with message for consumers: (Tasty) The work consists of 60 pages, 14 tables, 18 pictures, 33 references and sources of information.	en
dc.description.abstract	Baigiamojo darbo teorinėje dalyje nagrinėjama užsienio ir Lietuvos autorių teikiama informacija apie turinio ir tradicinio marketingo priemones ir jų naudą prekių ženklams. Analitinėje darbo dalyje pateikiami prekės ženklo „Bocmanas“ taikomos marketingo komplekso priemonės, analizuojama konkurentinė aplinka, pateikiami tyrimo rezultatai. Projektinėje dalyje pateikiamos turinio ir tradicinio marketingo priemonės, kurios turi būti taikomos prekės ženklui „Bocmanas“.	en_US
dc.language.iso	other	en_US
dc.subject	Prekės ženklas, turinio marketingas, vartotojas.	en_US
dc.title	Turinio ir tradicinio marketingo priemonių taikymas prekės ženklui „Bocmanas“	en_US
dc.title.alternative	Implementation of Content and Traditional Marketing Tools for the Bocmanas Brand	en_US
dc.type	Other	en_US