UAB „Topo Grupė“ e. marketingo priemonių tobulinimas

Laniauskas, Eimantas

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UAB „Topo Grupė“ e. marketingo priemonių tobulinimas

Laniauskas, Eimantas

URI: http://dspace.kaunokolegija.lt//handle/123456789/641

Data: 2018-07

Santrauka:

Baigiamojo darbo teorinėje dalyje pateikiama tradicinio ir e. marketingo palyginimas. Analizuojama naudojamos e. marketingo priemonės jų privalumai ir trūkumai. Taip pat aptariama e. marketingas socialiniuose tinkluose. Analitinėje darbo dalyje apžvelgiama UAB „Topo grupė“ situacija e. erdvėje, nustatomos naudojamos e. marketingo priemonės, palyginama su konkurentų veiksmais. Pateikiami tyrimo rezultatai. Projektinėje dalyje pateikiami pasiūlymai ir išlaidos e. marketingo priemonių optimizavimui UAB „Topo grupėje“.

Description:

Eimantas Laniauskas. Professional BA thesis. Improving the E-Marketing Tools of Topo Grupė UAB. Supervisor Dr./Lecturer/Assistant Dalia Ilevičienė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Business Management. - Kaunas, 2018. 60 pages. Nowadays e. marketing for organizations is a new challenge requiring the discovery of the most effective e. marketing channels. Therefore, it's important to find out if the e. marketing tools implemented affect consumers. The work presents marketing materials, presents the advantages, compared with traditional marketing. The main problem - the key challenge for organizations is to provide effective e. marketing tools to attract consumers. Therefore, it is important to find out whether Topo Grupė UAB executes e. marketing tools influence consumers. The aim - to analyze e. marketing measures of Topo group UAB and to prepare improvement possibilities. Objectives: 1. Review e. marketing tools in the theoretical aspect; 2. Identify „Topo Group“ UAB e. marketing competitive advantages; 3. Make a poll of users about e. marketing; 4. Improve e. marketing tools in the company. Methods analysis of literature, searching for information, questionnaire. The structure the theoretical part presents the traditional and e. marketing comparison. An analysis of the e. marketing tools for their strengths and weaknesses. The advantages and disadvantages of marketing in social networks. The analytical part of the work gives an overview of the situation of „Topo Group“ UAB on the Internet. The presentation of the company's e. marketing tools. The analysis of competitors and their activities on the Internet. Also provided are the results of the study. The project part presents proposals and expenses for improvement of e. marketing tools in „Topo grup“ UAB. The work consists of 60 pages, 16 tables, 19 pictures, 39 references and sources of information, 1 appendices.

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