Parduotuvės tinklo „MOHITO“ pardavimų didinimas rėmimo priemonėmis

Černauskaitė, Erika

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Parduotuvės tinklo „MOHITO“ pardavimų didinimas rėmimo priemonėmis

Černauskaitė, Erika

URI: http://dspace.kaunokolegija.lt//handle/123456789/408

Data: 2018-07

Santrauka:

Baigiamajame darbe analizuojami pardavimų didinimo galimybės įmonėje rėmimo priemonėmis. Teorinėje dalyje aptariama pardavimų reikšmė, teoriškai analizuojamos rėmimo priemonės. Analitinėje darbo dalyje analizuojami turimi duomenys, pagrindžiantys įmonės pardavimų mažėjimą, atliekamas tyrimas, analizuojamos įmonės taikomos rėmimo priemonės. Projektinėje darbo dalyje pateikiami konkretūs sprendimai pardavimų mažėjimo problemai išspręsti, vadovaujantis darbe išanalizuota ir įvertinta informacija, remiantis rėmimo priemonėmis.

Description:

Erika Cernauskaite. Increasing sales of “Mohito” store by promotion tools. Supervisor Lecturer Dalia Ileviciene. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Administration. - Kaunas, 2018. 59 pages. The work analyzes the company's sales promotion opportunities. The paper analyzes the sales promotion possibilities to increase sales volumes. The main problem of the professional BA thesis - In the analyzed store "Mohito" there is a decrease in sales, sales plans are not fulfilled. The aim of the professional BA thesis - analyse reasons for decreasing sales in „Mohito“ company and submit proposals to support sales promotion. Objectives of the professional BA thesis: analyze sales dynamics at “Mohito” and submit proposals for sales promotion. Methods of the professional BA thesis – analysis of theoretical, scientific literature, systematization and generalization, questionnaire survey, analysis of collected data; company document analysis, data analysis and evaluation methods. The structure – the theoretical part discusses the value of sales, theoretically analysing elements of sales promotion. The analytical part of the work analyses the available data, which substantiates the decrease of the company's sales, conducts research, identifies the reasons determining the decrease in sales, analyses sales promotion elements applied by the company. In the projectical part of the work there are presented concrete solutions for solving the problem of reduction of sales, analysing and evaluating the information according to the work. Results:  The theoretical significance of promotion of sales increase is proved  The value of the company's data analyzed; sales increase importance at “Mohito” being proved  Provided suggestions on how to increase sales by supporting measures Brief suggestions / recommendations for addressing the issues to be solved: It is recommended to adopt stylist - client consultant (personal sales), accepting social network administrator (public relations) and paying attention to the importance of colors in the buying process, as well the visual product layout (sales promotion). The work consists of 58 pages, 11 tables, 25 pictures, 45 references and sources of information, 1 appendice.

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