The Effective Use of New IT Solutions in Modern Travel Organisation in Kaunas, a Comparative Analysis

Abstract

Nowadays, the information and communication technologies (ICT) is paramount important for successful travel organization. The rapid innovation in technologies changed the travel organization drastically at both level i.e. the business level and tourist level. The integration of ICT in travel organization boost the competition among travel organizations in the market and also enforce them to increase the quality of service to attract more tourists. ICT allows an individual to access the entire information about the tour package from anywhere at any time across the world by a single click on the web access devices such as laptop, mobile and many more. So, modern travel organisation integrates the information and communication technologies to provide accessibility of information globally, visibility of information, availability of varieties of products and services and to increase customer satisfaction by continuously improving their services based on the feedback of the customers.