Santrauka:
Konkurencingumas yra pagrindinis dalykas, kuris lemia įmonės
sėkmę ar ţlugtį (Porter, 1985). Šiandien internetas yra viena didţiausių erdvių, kurioje galima
vykdyti verslą. Galvojant apie įmonės plėtrą, būtina aktyviai veikti pasauliniame tinkle ir ieškoti
naujų galimybių patenkinti klientų poreikius (Muryjas, 2013).
Description:
Description of the thesis. Competitiveness is the key to determining a company's success or failure (Porter, 1985). Today, the Internet is one of the largest spaces for business. Thinking about company development, it is necessary to be active in the global network and look for new opportunities to meet customer needs (Muryjas, 2013). The problem of the thesis. How should UAB „S-Sportas“ develop it„s competitive advantage in the market with digital marketing Objective of the thesis. Based on scientific literature and marketing survey, create a strategy for improving UAB „S-Sportas“ competitive advantage Structure of the thesis. This work consists of three parts. The first is the theoretical part, which will analyze scientific literature, sources of scientific articles related to digital marketing complex and competitive advantage. The second part is analytical - this part will present the research of a particular object by means of a questionnaire, it will analyze its course and results. The third and final part covers the project part. This section will discuss specific solutions based on the solutions provided in the theoretical part. The results of the thesis. After analyzing the results of the research, it can be stated that UAB “S-Sportas” provides quality services for a niche field and have a wide range of sports goods for that said niche. During the research, the ideas suggested by the consumers allows us to create the services needed by consumers, such as personalizing sports goods or adding new products to the store.
