Santrauka:
Auganti verslumo orientacija, bei platėjanti, panašias ar net tokias
pačias, paslaugas teikiančių organizacijų pasiūla skatina nuolat tobulėti, bei gerinti teikiamų paslaugų
kokybę, kuri leistų pritraukti daugiau žiūrovų ir žaidėjų į organizuojamus renginius. Baigiamajame
darbe analizuojama „Kauno krepšinio lygos“ veikla, rengiamų varžybų organizavimo ir vykdymo
kokybė.
Description:
Description of the professional BA thesis – Increasing entrepreneurial orientation, as well as ixpanding similar service providers encourage improvement and improves quality of the provided services to attract more viewers and players to organized event. This professional Ba thesis analyzes activities work of Kaunas Basketball League and quality of organizing and conducting competitions. The main problem of the professional BA thesis – there are several leagues organizing basketball competitions in Kaunas city, so the main question are whether the competitions organized by Kaunas Basketball League are provides good quality. The aim of the professional BA thesis – evaluate the quality of Kaunas Basketball League ability to organize and execute competitions. Objectives of the professional BA thesis – quality of organizing the Kaunas Basketball League competitions. Methods of the professional BA thesis – literature analysis, questionnaire survey and descriptive statistic. The structure – theoretical part of work discusses the conception and peculiarities of competition organization, quality assurance, evaluation and concept of service quality. The practical part of work presents result of the research appreciate the quality of organizing Kaunas Basketball League competition and presents suggestions and recommendations for quality improvement.
