Sveikatinimo turizmo Birštone teikiamų paslaugų konkurencingumo analizė

Gasparavičiūtė, Julija

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dc.contributor.author	Gasparavičiūtė, Julija
dc.date.accessioned	2019-08-22T10:31:26Z
dc.date.available	2019-08-22T10:31:26Z
dc.date.issued	2019-06-10
dc.identifier.uri	http://dspace.kaunokolegija.lt//handle/123456789/2408
dc.description	Work description: This paper work is analysing health and accommodation services, which are provided by the sanatorium „Versmė“, „Eglė“ and „Tulpė“ located in Birštonas resort. Due to the limited number of institutions that offer these services, the competitiveness of the service proposals is very relevant. Therefore, this paper work analyses the factors that determine customer’s decisions when choosing a health care improvement institution. Also, this paper work discusses opportunities of modernizations and development to attract additional customers. Aim - To analyse competitiveness of health improvement tourism in Birštonas and improve it by using questionnaire. Tasks: 1. Analyse the concept of competitiveness in the fitness service. 2. Analyse health services at the “Eglė”, “Versmė” and “Tulpė” sanatoriums. 3. To do research of competitiveness investigation of health improvement services in Birštonas. 4. According to the research carried out, make proposals to increase the competitiveness of “Versmė” and “Tulpė” sanatoriums in Birštonas. Work methods: Scientific literature analysis; Survey; SWOT analysis. The structure. Theoretical part discusses tourism services, increasing competitiveness. In the analytical part the sanatories of the health institution “Versmė” “Eglė” and “Tulpė” are analyzed, as well as the competitiveness of their services. Proposals for individual companies to increase their competitiveness are presented in the design part. Results of final thesis. The main tools are provided to increase the competitiveness of the services provided by the “Versmė” and “Tulpė” sanatoriums.	en
dc.description.abstract	Šiame darbe nagrinėjamos sveikatinimo ir apgyvendimo paslaugos, kurios yra teikiamos Birštono kurorte esančiose sanatorijose „Versmė“, „Eglė“ ir „Tulpė“. Dėl riboto kiekio įstaigų, kurios siūlo šias paslaugas yra aktualus teikiamų pasiūlymų konkurencingumas. Tad šiame darbe analizuojami veiksniai, lemiantys žmonių sprendimą renkantis sveikatinimo paslaugas teikiančią įstaigą. Taip pat aptartos modernizavimo ir plėtros galimybės, padėsiančios pritraukti papildomą žmonių skaičių.	en_US
dc.language.iso	other	en_US
dc.subject	Sveikatinimas, paslaugos, konkurencingumas, analizė	en_US
dc.title	Sveikatinimo turizmo Birštone teikiamų paslaugų konkurencingumo analizė	en_US
dc.title.alternative	Analysis of the Competitiveness of Health Tourism Services Provided in Birštonas	en_US
dc.type	Other	en_US