Kosmetinių priemonių pasirinkimo ypatumai (moterų ir kosmetikos konsultantų nuomonė)

Kalinauskaitė, Agnė

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Kosmetinių priemonių pasirinkimo ypatumai (moterų ir kosmetikos konsultantų nuomonė)

Kalinauskaitė, Agnė

URI: http://dspace.kaunokolegija.lt//handle/123456789/218

Data: 2018-06-12

Santrauka:

Pirmajame teorinės dalies poskyryje aptartos programuoto ir neprogramuoto senėjimo teorijos, senstančioje odoje vykstantys pokyčiai ir juos lemiantys veiksniai. Antrajame teorinės dalies poskyryje suklasifikuotos pagrindinės ir aktyvios sudedamosios dalys bei kosmetikos produktai. Empirinėje darbo dalyje aptarta tyrimo metodologija ir analizuojant atliktų apklausų duomenis atskleista vyresnio amžiaus moterų ir kosmetikos konsultantų nuomonė apie kosmetinių priemonių brandžiai veido odai pasirinkimo ypatumus, jų naudojimą bei konsultantų vaidmenį.

Description:

The topic: Peculiarities of selecting cosmetic products (women's and cosmetic's consultant's opinion). Relevance of the topic: the pharmaceutical and cosmetic industries offer a stupendous diversity of cosmetic products and procedures to fight the signs of aging skin while rejuvenating the skin both from the outside and inside (Surber ir kt., 2015). For the buyer it might be complicated to select from such an array the most suitable cosmetic products. Cosmetologist must know well the ingredients of cosmetic products and to adjust cosmetic products for every client individually according to his or her skin requirements. Cosmetologist must be able to consult about the proper way of taking care of the skin, and everyday home care regimen is essential for the aging skin. The aim: to reveal women's and cosmetic's consultant's opinion about cosmetic products for aging skin selection peculiarities. Work tasks: 1. Describe aging theories, alterations in the aging skin and affecting factors. 2. Theoretically explain, what cosmetic products are there for the aging skin, their classification and composition. 3. Reveal mature women's opinion about cosmetic products for aging skin selection peculiarities. 4. Reveal cosmetic's consultant's opinion about mature women's cosmetic products selection peculiarities. The methodology of the research: the analysis of professional literature and two questionnaires for cosmetic consultants and women. The results and conclusions of the research: after analysing the results of questionnaires for mature women, it has been elucidated that the majority of women use cosmetic products for aging skin, properly and regularly take care of their facial skin, use wide cosmetic products arsenal, pay attention to cosmetic product's ingredients, active components, care for cosmetics, facial skin care and cosmetic ingredients, rely on cosmetic consultants and more often use their services when they are selecting new cosmetic products which they have not used before. The main factors, which affect their selection, are price, ingredients and cosmetic consultant‘s recommendation. The main effects, which are expected from anti - aging cosmetic products, are skin firming and wrinkles correction. After analysing the results of questionnaires for cosmetic consultants, it has been elucidated that the majority of consultants are qualified, got their knowledge about cosmetic products from their studies, constantly improving and extending their knowledge, agreeing with women's opinion that the majority of women use cosmetic products according to their age peculiarities. The main factors, which affect women‘s cosmetic products selection, are price and contrarily to women‘s selected cosmetic product‘s ingredients and active ingredients importance in the products, consultants think tha tit‘s cosmetic product‘s fragrance, consistence, colour and consultant‘s recommendation. According to cosmetic consultant‘s opinion, about every second visitor use their services.

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