Lietuvos integruoto sporto asociacijos viešinimas renginio „Integruotas krepšinis 3x3“ metu

Maleckas, Valentinas; Zakas, Kristijonas

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Lietuvos integruoto sporto asociacijos viešinimas renginio „Integruotas krepšinis 3x3“ metu

Maleckas, Valentinas; Zakas, Kristijonas

URI: http://dspace.kaunokolegija.lt//handle/123456789/1248

Data: 2018-06

Santrauka:

Teorinėje darbo dalyje yra analizuojami organizacijos viešinimo principai, aptariami efektyviausi viešinimo būdai įtraukiant asmeninius pardavimus ir tiesioginį marketingą. Taip pat analizuojami sporto renginio planavimo principai: specifika, ypatybės, organizavimas, planavimo etapai ir marketingo planas. Analitinėje darbo dalyje pateikiama Lietuvos integruoto sporto asociacijos pristatymas, renginio „Integruotas krepšinis 3x3“ daryta anketinė apklausa ir susisteminti rezultatai. Projektinėje darbo dalyje pateikiami tyrimo rezultatai ir pateikiami pasiūlymai.

Description:

Kristijonas Zakas, Valentinas Maleckas. Professional BA thesis. Promoting the Lithuanian Integrated Sports Association during the Integrated basketball 3x3 event. Supervisor lecturer Dr. Giedrius Romeika. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Sport Management. - Kaunas, 2018. 66 pages. Description of the professional BA thesis – By modernizing the world, people are becoming more and more civilized as their quality of life grows, so the social exclusion among people with disabilities and healthy people is decreasing. Disabled people are increasingly involved and encouraged to choose different sports. This thesis describes the theoretical principles of the sport organization's promotion, which makes it easier to spread messages to users. It also analyzes the principles of sports event planning, which can be used to create a smooth running event. The main problem of the professional BA thesis – How to organize a sporting event for the promotion of a sports organization? The aim of the professional BA thesis – After reviewing the theoretical aspects of promotion and event management and conducting an empirical study, to prepare a plan of the event to improve the promotion of the sports organization. Objectives of the professional BA thesis: 1. To analyse scientific literature to reveal the variety of concepts of the event, event planning, financial management models, types and their peculiarities; 2. To conduct a questionnaire survey; 3. To provide suggestions how to improve sports organization promotion in sporting event. Methods of the professional BA thesis – Literature analysis, questionnaire survey. The structure The theoretical part of the work analyzes the principles of organization's promotion, discusses the most effective methods of promotion involving personal sales and direct marketing. The principles of planning a sport event are also analysed including specifics, features, organization, planning stages and marketing plan. The analytical part of the work presents the presentation of the Lithuanian Integrated Sports Association, a questionnaire survey and systematized results of the event Integrated Basketball 3x3. In the project part of the work presents results of the research and suggestions. The results/conclusions – Summarizing scientific theoretical literature, it can be argued that the publicity of events includes all marketing activities that create awareness of the event, the client's willingness to participate and the expectations of the event. After analyzing the results of the research, it can be argued that the publicity of the association during the event was partially successful, as more than half of the respondents noticed the event. Short suggestions/recommendations on how to solve the revealed issues worth improving. Start publicizing the social networking account of the Lithuanian Integrated Sport Association using the Facebook publicity service Facebook Advert, create contests using Facebook, start promoting the association's website through Google's service, which is Google's Ads, create short video about association. The work consists of 66 pages, 4 tables, 26 pictures, 33 references and sources of information, 3 appendices.

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