Bumo, X, Y ir Z kartų moterų požiūris į makiažo naudojimo įpročius

Ragelytė, Raminta

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Bumo, X, Y ir Z kartų moterų požiūris į makiažo naudojimo įpročius

Ragelytė, Raminta

URI: http://dspace.kaunokolegija.lt//handle/123456789/1140

Data: 2018-06-13

Santrauka:

Pirmoje dalyje aprašoma kas yra karta, jos teorijos raida, kartų klasifikacija ir joms būdingi požymiai. Antroje dalyje analizuojamos makiažo rūšys ir priemonės, aprašomas makiažo vaidmuo visuomenėje bei jo psichologinis ir socialinis poveikis. Trečioje dalyje išskiriamos kiekvienos kartos laikotarpiu vyravusios makiažo tendencijos. Ketvirtoje dalyje, atlikus kiekybinę vartotojų apklausą, atskleidžiamas skirtingų moterų amžiaus požiūris į makiažo naudojimo įpročius.

Description:

Relevance of the topic. Women use makeup to look younger, prettier and meet beauty standards. However, over the years, young and older women have different attitudes to makeup, which is relevant how age-related, social, cultural and historical events are changing the way women of all ages use makeup (Barel et al., 2014). Changes in makeup trends and the desire for perfection increase the responsibility of makeup professionals to do their job perfectly, so professionals have to do their best (Barel et al., 2014). Goal: reveal Boomer's, X, Y and Z women's approach to makeup Object: Boom, X, Y, and Z women's approach to makeup. Tasks: 1. Describe the concept of generation, the development of the theory, the classification and its characteristic features. 2. Describe the makeup classification, tools and role in society and its psychological and social effects. 3. Identify makeup trends of different generations. 4. Reveal women‘s attitudes of different generations to the use of makeup. Research methods: scientific – professional literature analysis and quantitative study (survey). Respondents: 200 respondents participated in the survey. Respondents could be women of different ages who use makeup. Women by age were divided into 4 groups by generations – 50 individuals were equally studied from each generation. Conclusion: all women who participated in the study use makeup but their habits vary. The generation Z has started to use makeup at the earliest age. The main factor influencing the use of decorative cosmetics, regardless of age or social group, is the closest social environment - friends. For younger generations Z and Y it is social networks. The most important reasons for the use of cosmetics in the younger age are to hide the disadvantages of the skin, and to adjust the facial features, in the older age, also, look younger. Most respondents use decorative cosmetics every day when going to the public, but younger generations also use makeup when meeting with their friends. Many respondents use makeup tools according to the trends of each generation makeup, but more cosmetics are used by Z and Y generations. For all generations, quality is the key when choosing makeup tools. For all generations, makeup becomes more natural when aging. Most respondents make their day-to-day makeup by themselves, for occasional makeup women turn to professionals. Z generation girls use the professional makeup artist services at the least. Makeup for all women gives more confidence.

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