Description:
Gytis Mitkus. Promotion Mix Analysis and Development Possibilities of MAKVEZA UAB Final thesis. Supervision lecturer Lina Kupstienė. Department of Administration, Faculty of Management and Economics, Kauno Kolegija/University of Applied Scienes. Sponsorship is not only relevant for services, public or legal entities, but also for the consumer. The sponsorship aims to find out consumer needs, behavior, perceptions and the impact of advertising on personal sales, sales promotion, public relations or direct marketing on the selection of goods. Thanks to the promotion, it's easier for businesses to sell goods and easier to dispose of them. Elements of the Promotion Complex: Sales promotion, public relations, personal sales and advertising are very important for the company when selling goods or providing services. The main problem- Identify the elements of the promotion complex that have an impact on sales. The aim- to carry out the analysis of the support complex, and to provide promotion opportunities for improvement UAB Makveža. The objectives of the theses: 1. To provide the analysis of theoretical aspects of the support complex. 2. To perform the situation analysis of UAB MAKVEŽA. 3. To perform the consumer opinion survey on the promotion complex of UAB MAKVEŽA and to submit suggestions for improvement support. The object- UAB MAKVEŽA support complex. Methods of work: • The work uses comparative analysis and systematization methods; • Quantitative research method - questionnaire survey. Structure of the theisis: In the theoretical part a support complex analysis is performed. The second part deals with the analysis of the company's situation and an empirical survey of consumer opinion. The third part presents suggestions for improvement of the support complex. The results theisis: The final theisis presents the consumer opinion about UAB MAKVEŽA support complex elements. Scope of the theisis:The theisis contists of 49 pages, 15 tables, 18 figures, 12 pages of literature, 1 accessories.
