UAB  „Bosteris“ įvaizdžio tobulinimo sprendimai

Steponkevičius, Paulius

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UAB „Bosteris“ įvaizdžio tobulinimo sprendimai

Steponkevičius, Paulius

URI: http://dspace.kaunokolegija.lt//handle/123456789/1029

Data: 2018-06

Santrauka:

Kiekviena įmonė turi kurti gerą įmonės įvaizdį. Teorinėje darbo dalyje išnagrinėta kaip skirtingi autoriai supranta kas tai yra įvaizdis, išanalizuoti mokslininkų skirtingi įvaizdžio kūrimo modeliai. Atlikta mikro ir makro aplinkų analizės kurių metu nustatyta, kad įmonės įvaizdį labiausiai įtakoja materialiniai ištekliai – įmonės aplinka, interjeras, eksterjeras, interneto svetainė, logotipas, bei nematerialiniai ištekliai - įmonės misija, vizija, vertybės, emocijos, tradicijos. Atlikta SSGG analizė ir anketinė apklausa. Susisteminus visų tyrimų rezultatus pateikiami sprendimai UAB ,,Bosteris“ įvaizdžio tobulinimui.

Description:

Paulius Steponkevičius. Image development solutions of UAB Bosteris. Occupational Bachelor Thesis. Scientific adviser Dr/Lect Rasa Gudonavičienė, Kaunas College, Faculty of Management and Economics, Department of Administration. – Kaunas, 2018. XX p. Topic relevance. Each company has to develop a decent corporate image. In this way, the company not only appears more reliable against potential clients, but also creates the image of a solid company for business partners. With a good corporate image, better business results may be expected. The research allowed to find out soutions for the improvement of the corporate image. Research problem. UAB Bosteris pays insufficient attention to the improvement of the corporate image. Aim of the research. To analyse the company’s business and by mean of the research to determine solutions for the improvement of image of UAB Bosteris both in the physical store and in the e-shop as well as in the social network Facebook. Research methods. UAB Bosteris document analysis, analysis and evaluation of the market situation, analysis of the company’s business, assessment of weak and strong business areas of the company, questionnaire survey, systematization of questionnaire data, graphic representation and project proposals on the improvement of corporate image. Structure of the paper. The theoretical part of the paper discusses how different authors perceive the image and its constituent parts. In addition, Stuart, Kennedy, Downling’s image-building models are reviewed and the image development in the social network Facebook is discussed. The practical part of the paper presents the results of the research on the micro and macro environment of the company, SWOT analysis, the strengths and weaknesses of the company. It also involves the research aiming to determine project solutions contributing to the improvement of the corporate image of UAB Bosteris. The project part presents project proposals expected to help to improve the corporate image in the physical store, the social network and the e-store. The demand and justification of the required resources are presented. Research results. In order to improve the image of the UAB Bosteris, the following solutions are proposed: • to send the company employees directly related with the customer service to the customer service training; • to maintain constant order in the physical store SuperPrekės and to arrange goods in the trade hall according to 5 categories of sold goods; • to improve the lighting of the store SuperPrekės in order to create cosy and sufficient lighting of goods in the trade hall; • it is advisable for the company’s managers to attempt to sell products that are exclusive and have no competitors; • to consider the option of installation of the barcode system; • to more frequently interact with followers of the Facebook account; to ask customers who have acquired some goods to write a feedback; • to increase the awareness of the e-shop www.superprekes.lt, to invest in advertising. The work consists of 65 pages, 17 tables, 17 pictures, 43 references and sources of information, 1 appendices.

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