Santrauka:
Teorinėje dalyje pateikiama paslaugų marketingo komplekso samprata ir jo įtaka įmonės veiklai, remiantis lietuvių ir užsienio autorių moksline literatūra. Praktinėje darbo dalyje pateikiama restorano „Talutti – Bakes‘n‘Shakes City“ veikla, pristatoma tyrimo analizė bei jo rezultatai ir pateikiamos paslaugų marketingo komplekso tobulinimo galimybės.
Description:
Ernesta Sakevičiūtė. Restaurant of the „Talutti Bakes‘n‘Shakes City“ services marketing mix evaluation. Final thesis. Supervisor lecturer Asta Ragelienė, Department of Administration, Faculty of Management and Economics, Kauno Kolegija/University of Applied Sciences. The paper analyzes the restaurant „Talutti – Bakes‘n‘Shakes City“ services marketing mix elements and performed the complex elements of improvement. Labor relevance of the subject belongs to the successful performance of the firm, which influenced by a successful service marketing mix knowledge, use and analysis. The main problem - as seen restaurant „Talutti – Bakes‘n‘Shakes City“ service marketing mix? The aim is to evaluate restaurant „Talutti – Bakes‘n‘Shakes City“ services marketing mix. Methods of work: analysis of scientific literature and information sources as well as the analysis of questionnaire results. The structure. The concept of services marketing mix and its influence on company performance based on scientific literature of Lithuanian and foreign authors. This presented in the theoretical part. The restaurant „Talutti – Bakes‘n‘Shakes City“ activities and possibilities for improvement of the services marketing mix presented in the practical part. Proposed measures: Its suggested to organized a contest, musical evenings, to produce a poste and the radio advertisement that will cost 1870,74 eur. These measures will results in increased client numbers and better image of the company. Scope of the work - the work consists of 52 pages, 9 tables, 27 pictures, 22 literature and sources of information, 1 appendices.
