Santrauka:
Remiantis mokslinės literatūros analize bei atlikto tyrimo rezultatais buvo siekiama nustatyti veiksnius, kurie daro įtaką vartotojų elgsenai ir numatyti realias picerijos ,,Čili pica“ Č-34 veiklos tobulinimo galimybes.
Description:
Egidija Sakalauskaitė. Professional BA thesis. Factors influencing the choise of the pizzeria Čili pica Č-34 (based on example of UAB Čili pica). Supervisor Assistant Asta Ragelienė. Kauno Kolegija, Faculty of Management and Economics, Department of Administration. - Kaunas, 2018. 54 pages.
An analysis of the external and internal factors affecting consumer behavior is of primary importance to a company that seeks to improve its business profile in order to increase brand awareness, maintain the loyalty of existing customers, and create favorable conditions for the development of the company's activities and increase profits. Also, the analysis of external and internal factors always makes sense in the decisions of marketing specialist whose effectiveness determines successfully planned actions, which help to satisfy as many users as possible. The main problem of the (professional BA thesis). What factors influence visitors who choose a pizzeria Čili pice Č-34? The aim of the (professional BA thesis). To analyze the factors influencing the choice of pizza "Čili pica" Č-34. Objectives of the (professional BA thesis): 1. Theoretically, discuss the factors influencing the choice of the pizzeria Čili pica Č-34. 2. Characterize the activity of the pizza "Čili pica" Č-34. 3. The factors determining the results of the choice of the pizzeria "Čili pica" Č-34 and their analysis are presented. 4. To present the possibilities of improving the activity of the pizza "Čili pica" Č - 34. Methods of the (professional BA thesis): 1.Scientific literature analysis. 2.Tthe questionnaire and the isolation of the most important factors. The structure. The theoretical part discusses external and internal factors and elements of marketing complex, influencing consumer behavior. The analytical part of the work describes the performance of the pizza "Čili pica" Č-34. The design part of the work assesses the factors that influence the choice of the pizzeria Čili pica Č-34 and the possibilities for improvement. The conclusions and proposals formulate the main conclusions obtained on the basis of the theoretical, analytical and project results of the parts. The work consists of 54 pages, 6 tables, 33 pictures, 26 references and sources of information, appendice.
