MB „MONTIEVA“ paslaugos marketingo priemonių plėtra privačių klientų segmente.

Ramanauskas, Aušrius

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MB „MONTIEVA“ paslaugos marketingo priemonių plėtra privačių klientų segmente.

Ramanauskas, Aušrius

URI: http://dspace.kaunokolegija.lt//handle/123456789/718

Data: 2018-07

Santrauka:

Baigiamojo darbo teorinėje dalyje analizuojama mokslinė literatūra, aptariamas paslaugos marketingas ir plėtra. Analitinėje dalyje pateikiamas tyrimo metodas ir gauti rezultatai. Praktinėje dalyje pateikiami sprendimai iškeltai problemai spręsti. Darbo tikslas – atlikus MB „Montieva“ analizę, parinkti marketingo priemones, tinkamiausias paslaugos populiarinimui tarp privačių klientų.

Description:

Aušrius Ramanauskas. Professional BA thesis. Development of Marketing Tools of Montieva MB Service for the Private Client’s Segment. Supervisor Lecturer Aistė Veverskytė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Business Management. - Kaunas, 2018. 56 pages. The main problem of the (professional BA thesis) – parents need more information and knowledge about possibility to install a shock-absorbing coating. Installed these playgrounds, parents reduce children’s injuries. It will be useful not only for parents, but also to the company. Company gets new clients, because parent desire to get these playgrounds. With more clients company could maximize profit and grow. The aim of the (professional BA thesis) – after doing a research, set the most suitable marketing tools for “Montieva” MB service. Objectives of the (professional BA thesis): 1. Do service marketing and development theoretical analysis. 2. Analysis of "Montieva" MB service according to customers, competitors and consumer opinion. 3. Based on survey insights, select measures for the private customer segment. Methods of the (professional BA thesis) – Analysis of science literature, information searching, survey. The structure – The theoretical part discusses service marketing and development. The analytical part of the work introduces research and results of it. The practical part presents solutions to the problem. The conclusions There are a lots of service definitions in the world, which has the same internals. Properly matched marketing complex provides a great competitive advantage. Advertising has a dual effect on consumers from one side, thus making consumers aware of the products, but on the other hand consumers are less likely to think and work automatically. Company mostly work for cities government and compete with 30 similar businesses. Short suggestions – use social networking sites, ad portals, participate in seminars, find partners and participate in city festivals, buy the same work clothes. The work consists of 56 pages, 10 tables, 26 pictures, 41 references and sources of information, 2 appendices.

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