Santrauka:
Baigiamajame darbe nagrinėjama organizacijos įvaizdžio teorinė samprata, kokie yra naudojami įvaizdžio veiksniai ir tipai. Analizuojamas UAB „Gaschema“ įvaizdis, pateikiamos tobulinimo kryptis.
Description:
Karolis Venclauskas. Professional BA thesis. „Gaschema“ Ltd. company’s image improvments. Lecturer Daiva Urmonienė. Kauno Kolegija/ University of applied Sciences, Faculty of Management and Economics, Department of Administration. – Kaunas, 2018. 49pages.
Professional BA thesis examined the main concept of the organizations image, by identifying the main factors of its creation, such as management strategy, development tools, as well as analysing. UAB „Gaschema“ image overall.
The main problems of the professional BA thesis is. Organizations image is always being analysed, and every company spends alot of time to maintain a positive image to its customers. A company’s image is always volatile, and is always changing “Gaschema“ image is always positive but what are the reactions from its workers?
The aim of the professional BA thesis. Assess “Gaschema“ Ltd. company’s image, give conclusions and recommendations.
The objective of the professional BA thesis. Theoretically analyse the concept of creating an image in an organization, name mostly common used types of creating a company’s image, what are the most identifying factors of a company’s image. Analytical analysis of “Gaschema” Ltd. and evaluate the results, present gathered conclusions
Methods of the (professional BA thesis Theoretical and scientific literature analysis, questionnaire, graphical analysis.
The structure – The first chapter discusses the theoretical parts of the work. It describes the concept of image in an organization, discusses the types of images that exist, describes an organisations culture theory, describes what kind of effect reputation can have on an organisations image In the analytical part of the work, the chapter in detail analyses the questionnaire results given by its respondents. In the final chapter a project is offered how a company can increase its image. Lastly at the end of the work conclusions and recommendations are given.
