„Topo centro“ parduotuvių įvaizdžio gerinimas

Rusovičius, Karolis

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„Topo centro“ parduotuvių įvaizdžio gerinimas

Rusovičius, Karolis

URI: http://dspace.kaunokolegija.lt//handle/123456789/682

Data: 2018-06

Santrauka:

Įmonės įvaizdis yra kiekvienos sėkmingos organizacijos dalis, dažnai nulemiantis įmonės sėkmę. Mokslininkai jį vertina iš daug skirtingų pozicijų, parodydami koks įvairiapusiškas įmonės įvaizdis. Tyrimo metu paaiškėjo, kad „Topo centras“ per daug veiklos metų turi susikūręs gerą įvaizdį, tačiau turi taisytinų dalykų.

Description:

Karolis Rusovičius. Professional BA thesis. Topo centras shop image improvement. Supervisor Assoc. prof. doctor Valdemaras Makutėnas. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Administration. - Kaunas, 2018. 42 pages. Description. In these technological times, technological capabilities of enterprises are becoming more and more similar, therefore the company's advantage over competitors can be determined by the company's image. With a positive image, it becomes a big advantage over competitors that no other company can buy or copy. The main problem. In these days, more and more organizations perceive how important it is not only to shape, but also to improve the company's image. And in order for the organization to ensure credibility and attract new users it needs to be shaped in a positive way. So the question is: what measures can improve image formation and attract potential users? The aim. After analyzing the concept and formation of the organization's image, after carrying out a quantitative survey on the existing image of “Topo centras” chain of stores, make suggestions to improve the image of the company. Objectives: 1. To substantiate in theory the concept and formation of the organization's image; 2. To evaluate the opinion of respondents about Topo center stores, their image and identify areas to be improved; 3. Submit proposals to the company on how to improve the current image of the organization. Methods. The paper uses analysis of scientific literature, analysis of other sources of information, analysis of organization data, quantitative research - survey and analysis of obtained results, graphical representation method. The structure. The work consists of three parts. The first part deals with the conception and formation of the image in theory. The second part describes the activities of the company, describes the research methodology, analysis of the "Topo centras" image. In the third part, the results of the first two parts provide suggestions for improving the image of the company. The results/conclusions. The company's image is part of every successful organization that often determines the company's success. Scientists value it from many different positions, showing how diverse the image of the company is. The survey revealed that “Topo centras” has had a good image over many years of operation but has things to be corrected. Short suggestions and recommendations on how to solve the revealed issues worth improving. Encourage sales of less-expected product categories, better use of more diverse communication tools, and the development of online commerce. The work consists of 42 pages, 3 tables, 13 pictures, 28 references and sources of information, 1 appendice.

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