Santrauka:
Pagrindinis uždavinys - išnagrinėti įmonės ir klientų santykių valdymą teoriniu aspektu, įvertinti šių santykių vystymo galimybes naudojant verslo valdymo sistemas autochemijos ir tepalų prekybos įmonių pavyzdžiu.
Description:
Karolis Žilinskas. The use of business management systems to strengthen the company's and customer's relationships in the field of automotive and lubricant trading companies. Professional Bachelor thesis. Head of work lect. Daiva Urmonienė, Department of Administration, Kaunas College of Management and Economics. - Kaunas, 2018. 42 pages.
The main aim of this bachelor's work is to examine the management of enterprise and customer relations in the theoretical aspect; to evaluate the possibilities of developing this relationship using business management systems (for example, autochemistry and lubricants-trading companies).
Work problem. The management of customer relations has started to be considered relatively recently
(XX century). This topic is not exhaustively investigated, more or less fragmently, therefore, a general approach is needed to strengthen the relationship with customers.
Work objective. To analyze the theoretical aspects of client-relationship strengthening, to evaluate the possibilities of fortifying the company's communication with customers through the use of business management systems in the field of automotive chemistry and lubricants.
Work methods. The analysis of the Moslem literature was done to prepare the theoretical part of the work. Questionnaire survey was selected for empirical research. The results of the questionnaire were processed by the Exel program. The hash method has been applied to a specific company.
The work consists of three parts: literary analysis, methodological part, research, and recommendations. Conclusions and references are presented.
Results of work. The research found that the evaluation of the management of customer relationships was often not carried out in the automotive and tap trade companies. Little effort is being made to update customer databases on time. It often comes up with inappropriate strategies and unclear goals.
The conclusions and suggestions summarize the concepts of literature, get the results of the research carried out, and propose the disclosure of remedial moments in corporate and client management.
The work consists of 42 pages, 5 tables, 13 pictures, 30 references and courses of information, 7 appendices.
