Moterų informuotumas apie kosmetines veido kaukes ir jų sudėtį

Ruzgytė, Miglė

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Moterų informuotumas apie kosmetines veido kaukes ir jų sudėtį

Ruzgytė, Miglė

URI: http://dspace.kaunokolegija.lt//handle/123456789/571

Data: 2018-06-11

Santrauka:

Baigiamajame darbe nagrinėjami kosmetinių veido kaukių tipai, aprašomos jų sudėtinės dalys, aptariama kokios medžiagos naudojamos jose tinka skirtingiems odos tipams. Aprašomas atliktas kiekybinis tyrimas, kurio metu siekta atskleisti moterų veido kaukių naudojimo įpročius ir jų žinias apie priemonių sudėtį. Išnagrinėjus teorinius ir praktinius šios temos aspektus, pateikiamos baigiamojo darbo išvados ir rekomendacijos. Darbą sudaro 5 dalys: įvadas, literatūros analizė, empirinio tyrimo metodika ir rezultatų analizė, išvados ir rekomendacijos, literatūros sąrašas.

Description:

Relevance: Cosmetic facial masks are exclusively popular product, according to T. Ito and other (2014), facial mask use gives customers positive psychological sensations. Facial mask market is one of the most competitive, they can be found in any cosmetics shops and larger pharmacies (Liu and other, 2014). Every customer will find a facial mask that meets their needs, facial mask market is large and it is expected to grow in the future according to H. Kusukame and other (2017). A. S. Ribeiro and other (2015) claim that lately natural cosmetics are becoming more and more popular, one of the reasons is that consumers are becoming more aware of materials used in cosmetics, so it is important to review components most commonly found in cosmetic formulations. Aim of the study: Disclose women‘s knowledge of facial masks and their composition Tasks: 1. Compare types of facial masks 2. Describe most commonly used facial mask components 3. Disclose women‘s knowledge regarding facial masks and their components Methods of study: 52 women who use cosmetic facial masks participated in this quantitative research. Participants were asked to answer questions about facial mask usage and components of cosmetic facial mask formulations. Results: Only minority of women were able to answer questions about most commonly used components in facial masks correctly. Conclusion: Growing demand for more natural cosmetics prove that consumers are worried about synthetic materials used in cosmetics. Opinions differ about the use of silicones or synthetic preservatives as components for cosmetic products because of their effect to skin or human body in general. Study shows that women are interested in the composition of their facial masks, unfortunately, only minority of them can recognise most commonly used substances and name their function in cosmetic product. Consumers that know fundamentals of cosmetic compositions are more likely to find facial masks that fit their needs the best.

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