Pardavimų skatinimo priemonių įtaka vartotojų apsisprendimui (R. Pinaičio Individualios Įmonės pavyzdžiu)

Zubavičius, Vytis

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Pardavimų skatinimo priemonių įtaka vartotojų apsisprendimui (R. Pinaičio Individualios Įmonės pavyzdžiu)

Zubavičius, Vytis

URI: http://dspace.kaunokolegija.lt//handle/123456789/481

Data: 2018-06

Santrauka:

Profesinio bakalauro baigiamajame darbe išanalizuota kokią įtaka vartotojams daro R. Pinaičio IĮ naudojamos pardavimo skatinimo priemonės. Apibūdinti pardavimų skatinimo priemonių teoriniai aspektai. Apibendrinti R. Pinaičio IĮ veikla. Pateikti R. Pinaičio IĮ pardavimų skatinimo priemonių vertinimo rezultatai ir veiklos tobulinimo galimybės. Išanalizuoti, kokios pardavimų skatinimo priemonės R. Pinaičio IĮ vartotojams yra priimtiniausios. Išsiaiškinti tikslinį R. Pinaičio IĮ produkcijos vartotoją. Nustatyti kaip vartotojai vertina pardavimų skatinimo priemones R. Pinaičio IĮ. Sužinoti kokias pardavimų skatinimo priemones R. Pinaičio IĮ vartotojai norėtų matyti be dabar vartojamų. Apibūdinus R. Pinaičio IĮ pardavimų skatinimo priemonių vertinimo rezultatus, pateikiamos baigiamojo darbo išvados ir pasiūlymai.

Description:

Vytis Zubavicius. The influence of the sales promotion tools on consumer decisions ( based on example of R. Pinaitis Individual Company). Professional Bachelor thesis. Work supervisor assist. Asta Ragelienė, Department of Administration, Faculty of Management and Economics, Kauno Kolegija/University of Applied Sciences. Job description. Consumers are needed for the existence of a company, sales promotion and profitability. The stability of the company requires regular users, who are not always easy to successfully attract. In this case, sales promotion measures that help attract consumers in various ways are applied. The problem with the job. What kind of sales promotion measures are used by R. Pinaitis Individual Company to retain current and attract potential users? Does R. Pinaitis Individual Company use appropriate sales promotion measures? The aim of the work is to analyse the influence of sales promotion measures of R. Pinaitis Individual Company on consumer decisions. Working methods: comparative analysis of scientific literature, questionnaire survey. The Structure of the work. Sales promotion measures aimed at attracting as many users as possible are discussed in the theoretical part. The strengths and weaknesses of R. Pinaitis Individual Company and expected opportunities and threats of the company are also described in this part. The survey has revealed sales promotion measures that are the most appropriate for respondents and that could be used more often. The results of the work. Sales promotion measures that are the most successful for attracting current and potential users are indentified in the theoretical part in revealed with the help of survey. Sales promotion methods that were evaluated by the users in a survey compiled in www.manoapklausa.lt. Are also mentioned. It is also found that consumers are given the most favorable conditions to acquire the product they like which helps the company create an advertisement for potencial consumers. Brief suggestions/ recommendations. The increase of sales promotion measures and expansion of the product range are the ways for R. Pinaitis Individual Company to attract more consumers and thus contribute to the growth of sales of production. The work consists of 50 pages, 28 pictures, 4 tables , 22 information sources, 1 appendice.

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