UAB „Tauragės viešbutis “ įvaizdžio formavimas

Piluckienė, Raminta

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UAB „Tauragės viešbutis “ įvaizdžio formavimas

Piluckienė, Raminta

URI: http://dspace.kaunokolegija.lt//handle/123456789/268

Data: 2018-06

Santrauka:

Vis daugiau organizacijų savo dėmesį skiria įvaizdžio formavimui, kuris vis labiau lemia verslo įmonių sėkmę. Įvaizdis leidžia būti pranašesniems už konkurentus, įvaizdžio dėka įmonės nori pasiekti pagrindinio tikslo, kad vartotojai pirktų prekes ar paslaugas ir taip atneštų pelno.

Description:

Topicality of the thesis - An increasing number of different organisations pay their attitude to the process of image formation. The image allows the organisation to become a more superior competitor; what is more, it helps to achieve the main goal – to attract the customers, who would buy products or services and would bring a profit to the organisation. Problem of the thesis - Hotel and accommodation business is growing and becoming more required by our society. Trying to become a serious competitor in hotel business, the one must improve and be able to become distinctive in the market. Accordingly, the problem can be formulated – is the image of UAB “Tauragės viešbutis” formed properly and what tools can improve it? Object of the thesis - Image of UAB “Tauragės viešbutis”. Aim of the thesis - Having assessed the image of UAB “Tauragės viešbutis” to foresee the tools of improvement. Tasks of the thesis: 1. To reveal the concept of organisation ‘s image; to disclose the aspects, the structure and the impact of support tools to the improvement of organisation ‘s image. 2. To analyse the market of accommodation services in Taurage. 3. To research the basic aspects affecting the image formation process at UAB “Tauragės viešbutis”. 4. To offer the suggestions how to improve the image of UAB “Tauragės viešbutis”. Methods of the thesis: research of Lithuanian, foreign scientific literature and articles, analysis of secondary sources of information, questionnaire, observation, interview with the manager of UAB “Tauragės viešbutis”. The first part of the thesis describes the concept of organisation ‘s image, analyses the aspects of the image, structure and impact of support tools to the image improvement process from information theoretical point of view. Regarding the customers’ opinion, the second part of the thesis researches the image of UAB “Tauragės viešbutis”. Moreover, the questionnaire ‘s data is being analysed and compared in this part. Actually, the questionnaire ‘s results have shown that most of the respondents have negative opinion about the image of the hotel. The customers of the hotel are not satisfied with the personnel ‘s communicative skills, professional competences, appearance, smell, servicing and the quality of the services in general. However, the pricing policy of the hotel, the range of services, interior as well as exterior have been assessed positively. Finally, the thesis describes the suggestions how to improve the image of the hotel ‘s personnel: qualification trainings for the personnel, creation of etiquette ‘s regulations, purchasing a special outfit for the cleaner. Talking about the improvement of the visual image, it has been advised to purchase new furniture, domestic infrastructure and appliances, doors and carpets, as well as to decor the walls, ceilings, to install the ventilation system, and to change the signboard inside the hotel. To increase the awareness of the hotel, it has been offered to use the online advertising, promotional leaflets, transport advertising and to create a Facebook Page.

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