Santrauka:
Periodonto ligos lemia kaulo, kuris supa ir palaiko dantį, netekimą. Tai dažnai pasireiškia kraujuojančiomis ir patinusiomis dantenomis, skausmu, o kartais ir blogu burnos kvapu. Negydant pradinių periodonto ligų simptomų, prasideda dantenų migracija, tirpsta alveolinis kaulas, o tai lemia periodontinių kišenių atsiradimą, dantų netekimą (PSO 2018). Ne mažiau svarbūs ligos išsivystimui yra ir kiti faktoriai: imuninis atsakas, genetinis polinkis, rūkymas, diabetas, prasta burnos higiena. Lietuvoje nuo 35 metų amžiaus net 75 proc. suaugusiųjų serga įvairaus laipsnio periodonto ligomis. Dažniausiai jaunesni asmenys turi pirmųjų ligos požymių. 30-50 proc. žmonių serga lengvo ir vidutinio sunkumo, o sunkaus laipsnio periodonto ligomis serga 5-15 proc. Lietuvos žmonių (Stoykova ir kt. 2014).
Description:
The aim of the study - is to reveal online marketing tools for oral hygiene. Research tasks. Describe the aspects of oral hygienist activities. Analyze aspects of online marketing communication tools. Reveal applicable online marketing tools for oral hygiene. Methodology of investigation. Analysis of scientific literature, interview survey, data collection method - semi-structured interview. A qualitative study was selected for the study “Online Marketing Tools for Oral Hygiene”. The survey was conducted in April - May. In the course of the study, five combustion hygiene tools for use on the Internet were interviewed. The participants in the study were selected, no matter what social networks they were using. The age of the participants was between 28 and 32 years. Results of work. The results of the study revealed that all hygienists are actively using social networks. Most said that the biggest online marketing advantage would be to attract more than the patient and stay in touch with already existing regular customers. Facebook and Instagram. In their social networks, they usually like to advertise different kinds of tobacco. Most of the feedback and video. Online marketing card, participating companies, as well, if necessary, to take into account new information. Asking for advice on how to do so, if you want them to be presented, publishes different competitions if necessary.
