UAB „Siterma“ pardavimų didinimas rėmimo priemonėmis

Židonis, Vitalijus; Girulis, Martynas

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UAB „Siterma“ pardavimų didinimas rėmimo priemonėmis

Židonis, Vitalijus; Girulis, Martynas

URI: http://dspace.kaunokolegija.lt//handle/123456789/199

Data: 2018-06

Santrauka:

Baigiamojo darbo tema yra aktuali, nes klientų pritraukimas ir juo labiau jų išsaugojimas yra nelengvas uždavinys. Sėkmingai pasirinkta pardavimų skatinimo programa, pasitelkiant rėmimo priemonėmis, leidžia įmonei ne tik pasiekti pelną, bet ir užimti tvirtesnes pozicijas rinkoje, didinti apyvartą, žinomumą. Nepakanka sukurti kokybišką prekę, nustatyti patrauklią kainą, pateikimo būdą, svarbu komunikuoti su esamais ir potencialiais vartotojais.

Description:

The theme of the final work is relevant, because attraction of clients and, moreover, their retention is a difficult task. Successfully selected sales promotion program, with the help of tools support, allows the company not only to achieve profit, but also to take a stronger position in the market, increase turnover, renown. It is not enough to create a quality product, to determine an attractive price, the way it is presented, it is important to communicate with existing and potential consumers. Work problem. UAB “Siterma” sales revenue is decreasing, therefore it is important to choose the appropriate sales promotion program aimed at both traders and the end-user in order to help achieve not only short-term but also long-term goals of the company, it is important to find out what kind of tools of support can increased UAB “Siterma”sales. The aim of the work – to reveal the possibilities of increasing the sales of UAB “Siterma” using tools of support. The object of the work – UAB “Siterma” tools of support to increase sales. Work tasks: 1. To describe the main elements of the support complex in the theoretical aspect. 2. To analyze tools of support used by UAB “Siterma”. 3. To examine tools of support used by competitors. 4. Assess tools of support used by customers and competitors. 5. To foresee the direction of improvement of tools of promotion used by UAB “Siterma”. Working methods: analysis of scientific literature, analysis of statistical data, methods of generalization and comparison, corporate document analysis, questionnaire survey, monitoring. The directions and implementation of the tools of promotion used by UAB “Siterma” for improving sales support may have an impact on the improvement of the support system and help to more targeted use of tools of support to achieve the goals set. Not only tools of support to increase sales are important, but also an action plan to disseminate the message about their implementation and their purpose. All actions must be directed to the activities of the company, as they create confidence in UAB “Siterma” and its image.

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