Santrauka:
Baigiamojo darbo tema yra aktuali, nes konkurencingumas tampa vis didesne problema verslo rinkoje. Vienas efektyviausių būdų, konkurencingumo didinimui, yra marketingo priemonių taikymas įmonėse, siekiant išlaikyti bei užsiimti pozicijas rinkoje, pritraukti daugiau vartotojų.
Description:
The topic of final work is relevant, because competitiveness is becoming a bigger problem in the business market. One of the most effective ways to increase competitiveness is to use marketing tools in companies to maintain and take market positions and attract more customers. The problem of the thesis. How to increase competitiveness of M. Vencevičius IĮ "Solidagas" with the use of marketing tools? The object of the thesis is M. Vencevičius IĮ "Solidagas" marketing tools for increasing competitiveness. The aim of the thesis is to analyze the possibilities of increasing the competitiveness of M. Vencevičius IĮ "Solidagas" through marketing tools. Objectives of the paper: 1. Define the concept of competition and competitiveness from a theoretical point of view. 2. Describe the service marketing tools that help increase the company's competitiveness. 3. To reveal the determinants of competitiveness of M. Vencevičius IĮ "Solidagas". 4. To evaluate the elements of the marketing complex of M. Vencevičius IĮ "Solidagas". 5. To prepare a SWAT analysis of M. Vencevičius IĮ "Solidagas". 6. To determine the direction of improvement of marketing tools for M. Vencevičius IĮ "Solidagas" to increase competitiveness. Methods of the thesis: Analysis of scientific literature, analysis of sources of secondary information, comparison, corporate document analysis, generalization, interview, observation, questionnaire survey. In the first part of the final work, the concepts of competition and competitiveness are revealed, factors determining competitiveness are revealed, the complexity of service marketing is described and its importance in increasing the competitiveness of the company. In the second part of the work there is presented the characteristics of the company, internal and external factors determining the competitiveness, analysis of the questionnaire data, suggestions and recommendations for increasing the company's competitiveness by means of marketing. To the company was offered to expand the range of goods and services, use more advertising tools, create an online store, improve the company's physical appearance.
