Utenos regiono farmacijos specialistų požiūris į nereceptinių vaistinių preparatų ir vaistinių prekių reklamą. Palyginamoji analizė

Musteikytė, Aistė

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Utenos regiono farmacijos specialistų požiūris į nereceptinių vaistinių preparatų ir vaistinių prekių reklamą. Palyginamoji analizė

Musteikytė, Aistė

URI: http://dspace.kaunokolegija.lt//handle/123456789/159

Data: 2018

Santrauka:

Baigiamajame bakalauro darbe buvo atskleidžiamas farmacijos specialistų požiūris į nereceptinių vaistų ir vaistinių prekių reklamą. Išnagrinėjus mokslinę literatūrą bei atlikus duomenų analizę buvo pateiktos išvados. Darbą sudaro įvadas, du skyriai, rezultatų analizė, išvados, literatūros sąrašas bei priedai. Darbo apimtis – 37 psl. 27 bibliografiniai šaltiniai.

Description:

Advertising in today's competitive business world plays an important role in persuading consumers to buy products and services. Spending on pharmaceuticals is rising rapidly around the world. Advertising has a major influence on the purchase of medicinal products, which can lead to inappropriate drug selection or excessive consumption. There is a lot of advertising right now. Although the pharmaceutical market is strictly controlled, there are often misleading claims about the properties of medicinal products or medicinal products that may mislead the public and do not adequately inform it. The purpose of the paper is to reveal the opinions of pharmacy specialist in the region of Utena on non-prescription based medical products and medical product advertisement, and compare it to the study done by the Tauragė. Writing the paper these tasks were needed to be completed: 1) Outline to reveal the concept of advertisement, its principals and functions. 2) To describe separate the calcifications of advertisement, the needs needed to spread them and the legal regulations on medical product advertisement. 3) To reveal the pharmacy specialist of Utenos region opinions on non-prescription based medical products and medicine advertisement, and compare it to the study done by the Tauragė. Method: in the final work, the analysis of scientific literature and questionnaire written survey were carried out. Analysis was partaken in February and March of 2018, 55 pharmacy specialists participated in the survey. For comperative purposes there was used a analysis on the Tauragė which partook in 2015. The instrument of analysis - the survey - consisted of 14 questions. The information gathered for the analysis was processed using Microsoft Excel 2010 program. The results of the research have shown that the Utena and Tauragė pharmacy specialist opinions regarding non-prescription based medical products and medical product advertisements are quite similar. More than half of the participants think that the advertisement of medicine and medical products should be controlled more strictly. People come to the pharmacies with their prescription letters or look for medical treatment assets or products which they saw on various advertisement outlets. While purchasing medicine, people often tell their complaints and expect the pharmacies specialists advice, but differently than in Utenos region, in the region of Tauragė it was seen that people have to show an advertisement pamphlet to get what they want. Also this research has shown that pharmacy specialist opinion, at the time when the pharmacies assortment is being advertised, has a higher demand and the products that have a discount are more becoming more popular. Thus, according to pharmacies specialists, advertising has a rather significant effect on the choice of non-prescription medicinal products or medicinal products for the population.

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