Sporto ir sveikatingumo klubo UAB „Gym+“ paslaugų kokybės gerinimas

Jurkšaitė, Gabija

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Sporto ir sveikatingumo klubo UAB „Gym+“ paslaugų kokybės gerinimas

Jurkšaitė, Gabija

URI: http://dspace.kaunokolegija.lt//handle/123456789/1245

Data: 2018-06

Santrauka:

Sėkmingiausias kiekvienos įmonės veiksnys- vartotojų pasitenkinimas. Todėl labai būdinga įmonėms vertybė- kokybė, kokybiškas aptarnavimas, kokybiškai suteiktos paslaugos. Kuo daugiau žmonių naudodamiesi paslaugas liks patenkinti, tuo didės įmonės populiarumas bei augs suteiktų paslaugų skaičius.

Description:

Gabija Jurksaite. Professional BA thesis. Improving the Service Quality of the Fitness and Wellness Club Gym+ UAB. Supervisor dr. Giedrius Romeika. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Sport Management. - Kaunas, 2018. 65 pages. The most successful factor for each company is customer satisfaction. Therefore, the value of the enterprises is very characteristic- quality, quality service and high-quality services. The more people will be satisfied with using the services the increase in the company's popularity and the number of services provided will increase. The main problem of the professional BA thesis - how to improve the quality of the services provided by the gym and wellness club Gym+ UAB through the use of quality service methods and their management principles. The aim of the professional BA thesis - theoretical analysis of service quality methods and empirical research provide suggestions for improving the Service Quality of the Fitness and Wellness Club Gym+ UAB. Objectives of the professional BA thesis: 1. To define the theoretical aspects of services and quality. 2. Perform Improvement the Service Quality of the Fitness and Wellness Club Gym+ research. 3. To submit Improvement the Service Quality of the Fitness and Wellness Club Gym+ suggestions. Methods of the professional BA thesis – scientific analysis, questionnaire survey, presentation of conclusions and suggestions. The structure – the theoretical part discusses the concept of service and quality, presents the principles of service quality management, examines service quality models and ways of improving the quality of services. The analytical part presents the results of the research, which are analysed in detail during the drawing up of the schedules, the conclusions and suggestions are presented. The results/ conclusion- after analysing the scientific literature it can be concluded that the concept of service quality is widely used both theoretically and practically. The literature describes the conception of service quality as a set of characteristics and characteristics that satisfies the needs 8 of the user, identifies the criteria for the quality of service quality (visibility, reliability, responsibility, competence, trust, security, accessibility, communication) that help the company to identify its weaknesses and strengths more easily. Several service quality models have been identified as well: a commonly understood quality model, a 4Q quality model, a quality model of cracks and a SERVQUAL service quality model), which help to analyses and analyses consumer libraries more easily and accurately, helps to achieve the highest quality of services and contributes to problems elimination and eradication of errors. After studying the quality improvement of UAB "Gym+" by the sports and health club UAB, we can conclude that sports club users are satisfied with the services provided and their quality. After analysing the data obtained, the main criteria of service quality are highlighted, which reflect the high quality of services provided by Sport & Fitness UAB "Gym +". The main criteria are: confidence in the services provided by the sports club (54.8%); communication, relevant information and possible solutions to the problem (51.2%); availability, qualitative consultation on various issues (48.8%); competence (polite and pleasant service) and security, which ensures data security and guarantees adequate and high quality services (45.2%). Short suggestions/ recommendations: 1. In order to maintain the quality of services, it is important to focus on the state of the fitness, constantly strive to update them and to supplement them with new ones. 2. In order to have the best skilled professionals in their work, there should be continuous training in staff training to improve their knowledge. The work consists of 65 pages, 6 tables, 35 pictures, 30 references and sources of information

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