Socialinių tinklų panaudojimas UAB „Smėlio arena“ marketingo veiklai

Valters, Martynas

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Socialinių tinklų panaudojimas UAB „Smėlio arena“ marketingo veiklai

Valters, Martynas

URI: http://dspace.kaunokolegija.lt//handle/123456789/1238

Data: 2018-06

Santrauka:

Darbe aptariami teoriniai socialinio marketingo veiklos aspektai. Atliekamas tyrimas apie socialinių tinklų veiklą, pateikiami rezultatai. Nurodomi įmonės veiklos galimybių ir tobulinimo sprendimai, išvados pasiūlymai, literatūros sąrašas bei priedai.

Description:

Martynas Valters. Professional BA thesis. Usage of Social Networks for the Marketing Activites of SMĖLIO ARENA UAB. Supervisor Assistant Jūratė Martinonytė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Sport Management. - Kaunas, 2018. 53 pages. The social space can already be called the parts of the everyday life of the 21st century. Internet telephony, people use social networking or chat applications instead of routine calls or messages on their mobile phone. Social networks are not only part of the everyday life of individual people, but also of various parts of sports organizations, which make it easier, faster and easier for an organization to communicate with its customers. The ability to adapt social networks by communicating with users has caused a real breakthrough in the regular marketing world (Trakimavičiūtė, 2017). Problematical question of work: Which social media would be the most convenient to increase the awarness and would lead to a better turnout for the company? Objective of work: 1. To analyse scientific literature aspects of business use of social networks 2. To research social media practices of SMĖLIO ARENA UAB 3. To provide suggestions increasing awareness of the organization Methods of work: analysis of literature sources, questionnaires, descriptive statistics, semi - structured interviews. Structure of work: in the theoretical part of work theoretic social marketing aspects are discussed. In the analytical part a research about SMĖLIO ARENA UAB are conducted. In the project part proposing ideas about opportunities for certain activities and solutions are proposed. In the project part findings and propositions are presented. Results of work: after conducting an analysis of SMĖLIO ARENA UAB state and analysing their customers’ opinion results, some opportunities to improve their social media actions were made. After researching their social media, the company is suggested to be more active and start using advertising on Facebook, Instagram and Youtube, additionally, to introduce video content about their organisation as well as conduct more competitions for their customers. My final work includes 53 pages, 5 tables, 36 pictures, 31 literature and information sources, 2 attachments.

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