UAB „Smėlio arena“ klientų pritraukimas marketingo priemonėmis

Stulginskytė, Gabrielė

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UAB „Smėlio arena“ klientų pritraukimas marketingo priemonėmis

Stulginskytė, Gabrielė

URI: http://dspace.kaunokolegija.lt//handle/123456789/1188

Data: 2018-06

Santrauka:

Darbe analizuojama mokslinė literatūra apie marketingo komplekso elementus ir jo priemonių panaudojimą. Naudojantis anketa bei interviu, atliekamas tyrimas, kurio tikslas išsiaiškinti apie marketingo 7P komplekso elementus įmonėje. Pateikiamas klientų pritraukimo planas, išvados, pasiūlymai, literatūros sąrašas bei priedai.

Description:

Gabrielė Stulginskytė. Professional BA thesis. Customer Attraction by Using Marketing Tools at SMĖLIO ARENA UAB. Supervisor Lect. Indrė Knyvienė. Kauno Kolegija/University of Applied Sciences, Faculty of Management and Economics, Department of Sports Management. – Kaunas, 2018. 47 pages Growing competition between companies, stricter quality requirements for a product or service, rapidly changing consumer behavior and technological advancement all this determines the customers difficulty of choice of what product or service to buy. If customers' needs are not being met they are looking and choosing alternative option that matces the needs. The goal of most companies is to attract as many customers as possible and to offer the most appropriate product or service to them, so this work will discuss how to use the tools of marketing to attract customers. The main problem of the thesis – how to increase the number of customers using the tools of marketing. The aim of the thesis - having analyzed the tools of the marketing complex, to present a plan for attracting new customers. Objectives of the thesis:  To analyze scientific literature about elements of the marketing complex and its use of tools  To conduct a questionnaire survey and interview to find out all elements of the 7P complex at Smėlio arena UAB  Using the elements of the marketing complex, to present a plan for attracting new customers Methods of the thesis - analysis of scientific literature, questionnaire, interview The structure - The theoretical part performs the analysis of scientific literature on the marketing complex and defines what marketing is and what elements are composed. In the second part,it presents the analysis of the 7P element of the marketing complex at Smėlio arena UAB. The practical part of the work introduces the results and provides a plan for attracting new customers. The results – Given the fact that Smėlio arena UAB is a universal place where various sports are predominant, the customer attraction is a key element to it. Taking all the company's marketing mix 7P elements as well as the survey and interview results into consideration, it became clear what kind of factors need to be improved at Smėlio arena UAB. The work consist of 47 pages, 10 tables, 16 figures, 23 literature and sources of information.

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