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| dc.contributor.author | Antanavičienė, Eglė | |
| dc.date.accessioned | 2019-02-19T11:14:08Z | |
| dc.date.available | 2019-02-19T11:14:08Z | |
| dc.date.issued | 2018-06 | |
| dc.identifier.uri | http://dspace.kaunokolegija.lt//handle/123456789/929 | |
| dc.description | Eglė Antanavičienė. Professional BA thesis. Solutions of E-Marketing Development of UAB ANDRIS. Supervisor Lect. Dr. Laimona Šliburytė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Administration. - Kaunas, 2018. 53 pages. Inadequate choice and use of e-marketing tools for e-commerce can result in both financial and client loss, therefore it is essential to evaluate existing e-marketing tools, possibilities of adaptation for specific business and its relevance for consumers. The main problem - Rapid technological change and the alteration of consumer behavior causes the need of constant renewal of marketing strategy and evaluation of costumer needs. Therefore, it is necessary to ascertain what are the existing e-marketing tools, which of them are already being used in UAB ANDRIS and how to improve it. The aim – to reveal the situation of UAB ANDRIS and to introduce suggestions for improvement of problematic topic. Methods of the work: theoretical, scientific, publicistic literature analysis, systemization and generalization, analysis and generalization of company‘s data, internet sources analysis, online survey, descriptive analysis of research results. The structure. Theoretical part of thesis contains description of e-marketing tools. Analytical part contains description of UAB ANDRIS situation, process of research organization and the analysis of results. Practical part contains the e-marketing improvement solutions for application of different e-marketing tools in the company. In conclusion, there are these kinds of e-marketing tools: CMR, SEO, search and display ads, affiliate marketing, social media, email and mobile marketing. Evaluation of UAB ANDRIS situation found that there is too small e-shop accesability for the consumers on „Google“ search system and improper use of social and e-mail tools, as well as research foundings containing relevancy of certain tools to consumers. Short suggestions. It is suggested that UAB ANDRIS should apply e-marketing usage improvements according to set of priorities, concentrating on lowest cost requiring tools. The work consists of 53 pages, 6 tables, 10 pictures, 41 references and sources of information, 2 appendices. | en |
| dc.description.abstract | Netinkamas elektroninio marketingo priemonių pasirinkimas ir panaudojimas elektroninės prekybos veikloje gali reikšti prarandamus tiek kaštus, tiek klientų srautą, todėl būtina įvertinti egzistuojančias elektroninio marketingo priemones, jų pritaikymo konkrečioje įmonėje galimybes bei aktualumą vartotojams. Baigiamajame darbe pateikiami elektroninio marketingo teoriniai aspektai, UAB „Andris“ situacijos analizė kuriuos metu išryškinti privalumai ir trūkumai, klientų nuomonės tyrimas ir jo rezultatai, probleminės srities tobulinimo sprendimai, rezultatai bei išvados. | en_US |
| dc.language.iso | other | en_US |
| dc.subject | Elektroninis marketingas; priemonės; elektroninė prekyba; tobulinimas. | en_US |
| dc.title | UAB „Andris“ elektroninio marketingo tobulinimo sprendimai | en_US |
| dc.title.alternative | Solutions of E-Marketing Development of UAB ANDRIS | en |
| dc.type | Other | en_US |
