Foto paslaugų verslo kūrimo galimybės Kauno mieste

Eidukevičiūtė, Roma

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Foto paslaugų verslo kūrimo galimybės Kauno mieste

Eidukevičiūtė, Roma

URI: http://dspace.kaunokolegija.lt//handle/123456789/588

Data: 2018-07

Santrauka:

Baigiamojo darbo teorinėje dalyje aptariami verslo kūrimo teoriniai principai Lietuvoje, apžvelgiant verslo aplinkų įvertinimą ir SSGG analizę, išsiaiškinant kas yra rinkos segmentai ir tiksliniai rinkos segmentai, išanalizavus verslo organizavimo formas ir finansavimo šaltinius, apžvelgiama autorių teisių ir asmens duomenų apsauga Lietuvoje. Antroje dalyje atliekamas kiekybinis tyrimas, siekiant išsiaiškinti klientų nuomonę. Išanalizuojamos vidinė ir išorinė aplinkos, taip pat atliekama SSGG analizė. Trečioje projektinėje dalyje aptariamas įmonės steigimas, rėmimo klausimai, apskaičiuojamas lėšų poreikis. Taip pat trečioje dalyje įvertinama rizika, su kuria gali susidurti naujai steigiama foto paslaugų įmonė Kauno mieste. Darbo pabaigoje pateikiamos išvados ir pasiūlymai.

Description:

Roma Eidukevičiūtė. Professional BA thesis. Possibilities of Establishing the Photography Services Business in Kaunas city. Supervisor Lecturer Gelmina Motiejūnė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Business Management. - Kaunas, 2018. 70 pages. Today, the markets are overcrowded, competition is high, after the establishment of the company it is difficult to remain, so before setting up a business, it's important to analyze your idea. In this writing discusses the possibilities of new photo service companies in Kaunas city, factors influencing influence are evaluated. The main problem – Although there are a lot of photo-service companies in Kaunas city. Customers who are looking for the most appropriate provider of services are still faced with problems. Establishing a company is easy, but it is difficult to remain, especially in cases where the market has a very high number of competitors. The aim – to evaluate the possibilities of establishing a new photo service company in Kaunas city. Methods – scientific literature, statistical data analysis, SWOT analysis, questionnaire survey. The structure – The theoretical part discusses the theoretical principles of business creation in Lithuania, reviewing business environment and SWOT analysis, finding out what are market segments and target market segments are, after analyzing forms of business organization and sources of financing, overview the protection of copyright in Lithuania. The internal and external environment are analyzed also SWOT analysis. On the third part of the project discussing the establishment of the company, support issues, calculating the need for funds. Also the risks that a newly established photo services company in the city of Kaunas may encounter. At the end presented conclusions and suggestions. The results – The analysis of the external environment revealed that the social service environment has the biggest influence on the photo services company. During the internal environment analysis, the competitors of the company were discussed and their advantages and disadvantages, SWOT analysis was performed. The financial calculations revealed that for the first year the company will operate at a loss. The suggestion – To reimburse operating costs, keep track of the changing market situation, and focus on supporting or choose other business form. The work consists of 70 pages, 14 tables, 26 pictures, 42 references and sources of information, 1 appendices.

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