Keturių žvaigždučių viešbučio ,,Best Baltic Kaunas’’ įvaizdžio formavimo priemonių vertinimas

Žvaliauskas, Audrius

Dspace pagrindinis
→
Studentų baigiamieji darbai - Studijų programos
→
turizmo ir viešbučių vadyba
→
Peržiūrėti elementą

dc.contributor.author	Žvaliauskas, Audrius
dc.date.accessioned	2019-08-28T10:29:21Z
dc.date.available	2019-08-28T10:29:21Z
dc.date.issued	2019-06-12
dc.identifier.uri	http://dspace.kaunokolegija.lt//handle/123456789/2546
dc.description	The aim of this work is to evaluate the tools of the hotel ,,Best Baltic Kaunas’’. In order to achieve the goal, three objectives have been set: 1) To summarize the theoretical tools of the organization's image formation, their importance and their influence on image formation; 2) To evaluate the image-forming tools of the hotel “Best Baltic Kaunas” in terms of employees, guests and manager; 3) Make recommendations to improve the quality of the hotel image. Three research methods were used for the purpose and tasks of the work; Literature analysis, questionnaire for hotel guests, employee survey and supervisor's questionnaire. These studies have shown that 4 image-forming tools that lead to successful hotels are needed to create a favorable image of the hotel. The design of the image is influenced by the hotel itself (location, interior, exterior), the quality of its service (professionalism, staff ethics, hospitality, provision of information), the price of services (competitiveness), and public relations (hotel advertising). Meanwhile, the results of the questionnaire survey revealed that the emotional satisfaction of the hotel customers is not always positive, which leads to further reputation of the company and dissemination of recommendations and feedback. Some respondents agreed that the price-quality ratio is correct, which is based on competitiveness. A larger group of respondents did not have an opinion on the issue of re-procurement, which results in the partial loss of existing customers. The study revealed a lack of employee motivation that has a direct link with the above-mentioned impact of customer emotional satisfaction and information technology on consumer choice among competitive accommodation companies. The research offers suggestions for improving the quality of certain hotel services, integrating a stronger employee motivation system and activating online hotel platforms.	en
dc.description.abstract	Svetingumo ir turizmo pramonė pasiekė didelį pramoninį vystymosi lygį, ko pasekoje vyrauja labai didelė apgyvendinimo įmonių teikiamų paslaugų pasiūla, kuomet įmonės jų gali pasiūlyti daugiau nei vartotojas gali įsigyti. Apgyvendinimo įmonės įvaizdis yra neatsiejamai svarbus veiksnys, turintis didelę reikšmę klientų pasirinkimui ir viešbučių verslo sėkmei, todėl tinkamų priemonių panaudojimas palankiam įvaizdžiui sukurti yra svarbiausias strateginis žingsnis viešbučių versle.	en_US
dc.language.iso	other	en_US
dc.subject	viešbučio įvaizdis, įvaizdžio formavimas, apgyvendinimo įmonė	en_US
dc.title	Keturių žvaigždučių viešbučio ,,Best Baltic Kaunas’’ įvaizdžio formavimo priemonių vertinimas	en_US
dc.title.alternative	Assessment of the Image Formation Measures of the Four Star Best Baltic Kaunas Hotel	en_US
dc.type	Other	en_US