Lietuvos moterų krepšinio lygos populiarumo didinimas

Vaišvilaitė, Edita

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dc.contributor.author	Vaišvilaitė, Edita
dc.date.accessioned	2019-01-18T08:01:47Z
dc.date.available	2019-01-18T08:01:47Z
dc.date.issued	2018-06
dc.identifier.uri	http://dspace.kaunokolegija.lt//handle/123456789/233
dc.description	Edita Vaišvilaitė Professional BA thesis. „Increasing the Popularity of the Lithuanian Women’s Basketball league”. Supervisor Lect. Aurika Vaičaitienė. Kauno Kolegija/ University of Applied Sciences, Faculty of Management and Economics, Department of Sports Management. - Kaunas, 2018. Not enough attention is given to the popularization of Lithuanian women’s basketball league, resulting in its small awareness. Therefore, this thesis aims to provide the guidelines for increasing the awareness and popularity of the women’s basketball league in Lithuania. Problem of thesis. Small awareness of women’s basketball in Lithuania, the lack of evident systemic strategies to popularize women’s basketball and institutions responsible for coordinating and surveilling the development of women’s basketball. Aim of thesis. After analysing scientific literature to introduce a plan to make the women’s basketball league in Lithuania more popular. Methods of thesis: 1. Analysis and generalization of scientific literature. 2. Questionnaire. 3. Statistical analysis of data. Structure of thesis. The theoretical part discusses the essence of popularity and popularizing, analyses the small awareness of women’s basketball in Lithuania. The practical part presents the analysis of a survey done in schools and gymnasiums, in which teachers, students and their parents participate; it also evaluates the communication plan for the promotion of popularity. Results of thesis. The main goals and methods for efficiency of promotion were distinguished: to improve communications of basketball and the society; to create a long lasting sport-economics functionality plan; to increase the effectiveness of mastery, open-door days and themed events in schools, youth areas and clubs, youth organizations; educational shows, discussions, public consultations, open lectures, visits, themed newsletters, media reports. The results popularizing of women’s basketball are a growing awareness. Main instruments for measuring the results are statistical data, research of public opinions and target group surveys. Feedback is given during direct communication, surveying participants. Suggestions. It is recommended to participate in projects organized by EU structural foundations, to improve cooperation and partnership with organizations, working in educational and sport areas, informational partnership with the media. It is mandatory for Lithuania’s basketball league to install tools for communication and marketing. The increase of popularity motivates development of women’s basketball. The enchantment plan of promotion will help Lithuania’s women’s basketball league to improve communication competence and practically use them. It is suggested to dedicate 1380 EUR from Lithuania’s basketball funds to popularize women’s basketball league in 2018. In order to increase the popularity of LWBL, it makes sense to cooperate with influencers of “Influenceriai.lt” and "Aš Ikona". They have thousands of followers, so the information could reach many people, which would add to the popularization of women's basketball The professional bachelor thesis is made of 51 pages, 5 tables, 23 pictures, and 38 literature and information sources, 6 appendices.	en
dc.description.abstract	Darbo aktualumas. Lietuvos moterų krepšinio lygos populiarinimui skiriamas nepakankamas dėmesys, lemiantis mažą žinomumą. Darbo problema. Mažas moterų krepšinio žinomumas visuomenėje, aiškios sisteminės moterų krepšinio populiarinimo strategijos ir moterų krepšinio plėtojimo procesą koordinuojančių ir prižiūrinčių institucijų nebuvimas daro įtaką mažam Lietuvos moterų krepšinio lygos žinomumui. Darbo tikslas. Išnagrinėjus mokslinę literatūrą, pateikti planą moterų krepšinio lygos populiarinimui Lietuvoje.	en_US
dc.language.iso	other	en_US
dc.subject	Populiarumas, Lietuvos moterų krepšinio lyga	en_US
dc.title	Lietuvos moterų krepšinio lygos populiarumo didinimas	en_US
dc.title.alternative	Increasing the Popularity of the Lithuanian Women’s Basketball league	en
dc.type	Other	en_US