UAB „Nermeda“ paslaugų marketingo komplekso
tobulinimas

Bernikienė, Ieva; Paulikas, Šarūnas

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dc.contributor.author	Bernikienė, Ieva
dc.contributor.author	Paulikas, Šarūnas
dc.date.accessioned	2019-01-17T08:26:20Z
dc.date.available	2019-01-17T08:26:20Z
dc.date.issued	2018-06
dc.identifier.uri	http://dspace.kaunokolegija.lt//handle/123456789/205
dc.description	The theme of the final work is topical in that today, increasing attention is paid to attracting and retaining the consumer. In order to gain a competitive advantage, it is necessary to develop not only an efficient service marketing complex, but also to seek solutions for improvement. By using the different components of the service marketing complex, the company can compete successfully in changing its business practices and styles, dividing its competitors, gaining new ones or abandoning less profitable market segments. The problem of work is expressed in the question: how to improve the use of elements of service marketing complex of UAB Nermeda? The object of work is the service marketing complex of UAB Nermeda. The aim of the work is to analyze the possibilities of improving the service marketing complex of UAB Nermeda. Tasks of the work: 1) to analyze the essence of service marketing; 2) to analyze the significance of the service marketing complex and the features of its elements; 3) to carry out analysis of elements of the service marketing complex of UAB Nermeda; 4) to provide possibilities for improvement of elements of service marketing complex of UAB Nermeda. Working methods: comparative analysis of Lithuanian and foreign authors scientific literature, scientific periodicals, scientific journals, online sources, Nermeda document analysis, monitoring, questionnaire survey. After analyzing the service marketing complex of UAB Nermeda it has been determined that the average of individual items' evaluation varies from 3.48 to 3.90 points out of 5. All the latter elements are better than average for respondents, but in each evaluation it is possible to find problematic areas where The average of respondents' opinions is less than 3 points (availability of services and goods prices, attractiveness of the external environment, promptness of personnel in solving problems, provision of additional services, establishment of long-term contacts). The company is recommended to apply more flexible pricing of provided services and sales, as well as more frequent use of various discounts. It is also recommended to provide a wider range of goods and services. It is suggested to try to establish long-term relationships with clients, more efficiently solve problems and thus contribute to a higher level of customer satisfaction.	en
dc.description.abstract	Baigiamojo darbo tema yra aktuali tuo, kad šiandien vis didesnis dėmesys skiriamas vartotojo pritraukimui ir išlaikymui. Siekiant konkurencinio pranašumo, būtina parengti ne tik veiksmingą paslaugų marketingo kompleksą, bet ir ieškoti tobulinimo sprendimų. Įmonė, naudodama skirtingus paslaugų marketingo komplekso elementus, konkuruodama gali sėkmingai keisti savo veiklos būdus ir stilių, išsiskirti iš konkurentų, užimti naujus ar atsisakyti mažiau pelningų rinkų segmentų.	en_US
dc.language.iso	other	en_US
dc.subject	Marketingas, komplekso tobulinimas, paslaugų marketingo kompleksas	en_US
dc.title	UAB „Nermeda“ paslaugų marketingo komplekso tobulinimas	en_US
dc.title.alternative	Improvement of Service Marketing Mix at UAB “Nermeda”	en_US
dc.type	Other	en_US